Digital marketing · Marketing

What does your marketing stack look like?

Rod Austin

June 7th, 2016

There's no shortage of digital marketing tools out there - last count I read was at 2,000+ and growing.

What marketing tools do you use most often, and why?
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Rod Austin

June 7th, 2016

The stack that we use for our startup clients most often includes:

Intercom - Helps with onboarding and retention
Hootsuite - Social post scheduling
Hotjar - Visitor tracking and surveys
Ninja Outreach - Targeted outreach for content marketing
Google Analytics
Mailchimp - affordable mass mailer with lots of integrations

Nick driel Online Marketer Focused On Funnels & Lead Generation

June 8th, 2016


Hotjar.com - visitor tracking,surveys, heatmaps, visitor recording
Clickfunnels.com - for building out landing pages, funnels, sales pages, order forms and a lot more
Conversionfly.com - for tracking and ROI measurement
Geru.com for revenue forcasts

Similarweb.com - competitive analysis
Spyfu.com - same
Semrush.com - same

Perfectaudience.com - retargeting

I use a few more tools but this is what i mostly use on a weekly basis.

Mike Sikorski CEO / Founder at Huggity

June 8th, 2016

Lead Forensics (??250p/m) - visitor IP tracking, works really well for big brands and corporations

Live Chat -tawk.to

CampaignMonitor - newsletters / mail

insight.ly - CRM 



Jody Osman Managing Director at Upfront Business Development

June 8th, 2016

Good recommendations Rod. We've just signed up to intercom and a big fan. Great way to track and engage with our subscribers.
Similarweb great too for identifying target clients...

Built with is also really useful for understanding technology they use and Riffle for social insight.

We have developed our own tool - stayupstream.com to help identify and source marketing and digital decision makers and provide relevant insights to assist new biz.

We're currently reviewing email and automation tools. Have been using act-on but not working quite as we would have hoped so looking at options. Welcome any recommendations on this area in particular...




Jennifer Russell Executive Coach, Speaker, Facilitator

June 9th, 2016

For us it's
  • Ontraport.com (CRM, Contact Management, Mass Email Automation, List Segmentation, Affiliate Tracking, Shopping Cart, Opt-In Forms, Click Through Tracking)
  • Webinarjam (Webinars/Teleseminars)
  • Pipedrive (Sales tracking)
  • Optimizepress (Web page design/creation)....great for membership sites and modules/educational websites.  I've also used wordpress themes and wix.com for different websites
  • Google Docs (Financial Tracking Spreadsheets, Team Collaboration)
  • Trello (Project Managment
  • Github (Managing software code updates/upgrades)
  • Skype (For daily chatting / offsite team managment / sales calls / fulfillment calls)
  • Zoom (fulfillment calls / video conference calls)
  • Facebook (advertising)
  • Google Analytics (Website Tracking)
  • PowerPoint / Photoshop (Image Design for Web Site Graphics)
  • iMovie (Videos)
  • Garage Band (Audio Editing of Interviews, Events, Appearances)
  • Camtasia (Screen Capture for demo videos)
  • Youtube & Vimeo (Video hosting)
  • Soundcloud (Audio file hosting)
  • vCita (Website widget that schedules and allows people to contact you live online)
  • Timetrade (Scheduling sales appointments)


Jonsen Carmack Product Marketing Manager at Visage

June 9th, 2016

We're having a lot of success with the following stack at Visage.co:

Manish Koshal Prop. of Second International

June 8th, 2016

I am yet to launch my company. Digital marketing would come later on. If you could share the list of tools with me.

Theresa Smith --

November 9th, 2016

I used this Live chat service and its give me lots of success in business Liveadmins.

Maria Petra HR Specialist – Adoriasoft

November 9th, 2016

Thanks for brining up this topic! Really helpful!

Vijay Khandekar Product Growth Hacker | B2B SaaS Marketer | Lifelong Learner

December 8th, 2016

1) Hotjar: for heatmaps, website surveys, visitor's video recording

2) SERPed.net: For all thing SEO and Competitive Analysis

3) Amplitude: for event level analytics

4) Optimizely: For AB testing

5) Platform.ly: My fav. It handles marketing automation, email marketing, Landing page creation, pop-ups creation, a bit of CRM function (Enough for what I need).

6) Slack and Hipchat: For internal team communication

7) JIRA: for project management

And the list goes on :)