Finding cofounders · Building a team

What/How to think when seeking remote co-founders in general and in other countries in particular?

Par Iwarson

February 23rd, 2015

I'm currently looking to find remote co-founders mainly from the US or the UK for a venture I started. I have come to realize that I won't be able to pull this off myself since I'm residing in Sweden and the product is mainly designed for the US market and/or the UK market. So I'm facing the problem of needing to find a remote co-founder that is likely to reside in another country.

What is there to think of in this situation? What problems are likely to occure being co-founders residing in different countries? What is the best way to find a suitable remote co-founder? Does anyone have experiences from similar situations?

Personally I have experience from running a quite successful business venture together with a remote co-founder for about 8 years. But in that case we knew each other from the university and we were both from Sweden and lived about 3-4 hours by car from each other. During that time we met in person about 2-3 times a year, but we had more or less daily contact online.

But now I'm looking to find a co-founder that I haven't met in person before and I might not even be able to meet this person in person before starting the partnership since we'll most likely be residing in countries far apart. I'm quite flexible in how to work it out, but I won't be able to move from Sweden.

In my case I have an already developed product that is ready to launch. So the competence of the co-founders I'm looking for should be mainly in marketing rather than being technical co-founders. Does this aspect make it easier to work as remote co-founders or not?

From my previous experience I think it has worked very well to run a business with a remote co-founder. But when I have hired remote consultants or remote freelancers to get help to develop a design or a software then it has often been problematic to strive in the same direction and get a desired result. That makes me think that is harder to work together during development.

I'm looking forward to hear your thoughts about this issue.

Karl Schulmeisters Founder ExStreamVR

February 23rd, 2015

most European startups that want to move to the USA that I know of, first develop the product here to the MVP level.  Then they themselves move to the USA.

The other model that is reliable is that they build a product that is self-sustaining in the EU and then open a branch or division in North Am.   This is the Phillips, BMW model

The third is to build a successful company here in the EU and then buy a smaller company in the US doing similar things.

Yes the fourth would be to find a US CoFounder.  but since it is YOUR idea and not theirs - why would a truly motivated co-founder come on board?   What are you really looking for?  a US CoFounder or a US Sales branch?

Gil Allouche Founder @ Metadata

February 23rd, 2015

Hi Par, Since you already have the product developed and you're looking the a co founder with business acumen who can penetrate the US market, I'd propose the following: 1.Build a profile of how that co founder looks like (age, sex, education, domain expertise) 2.go on LinkedIn and find that person (they may be working for a competitor of that new venture you're starting, maybe in sales, biz dev, marketing - maybe they recently left that company) 3.setup 10 skype calls- narrow down to 2-3 finalists 4.go to the U.S. and meet them (I believe that a physical chemistry meeting is a must) Decide on a comp plan: much equity are you willing to give 2.what kpis or goals are set in place? do you vest the equity (1 year cliff etc)

Liam Carolan Marketing Technologist

February 23rd, 2015

I will assume (safely) that Jumblets is the company you're presently speaking of. Regional and local strategic partnerships are critical to your growth and will mean the difference between mediocre performance or astounding results. I'd like to chat more with you about your growth strategy using remote co-founders and see if perhaps there's a fit. 

Charles Kraus Senior Product Marketing Manager at Limelight Networks

February 23rd, 2015

Par - What we did was create a US company incorporated as a subsidiary of the Vienna company. There were no legal problems at all. The major issue I had was the software was designed for the European market and was unsuitable for the US. I specified a re-design of the software based on my discussions with US customers, and had the new software developed here where I could manage the project closely. We were very successful here with the new US software. Interestingly, when the Vienna team looked at my software and showed it to several customers in Europe, they decided to offer it for the European market (we translated all the text screens to several languages) where it did very well there. The point of mentioning this is you will need to test your product with US users early on in case changes need to be made. I strongly agree with the comments of others, especially about specifying what type of skills and domain knowledge you need in your co-founder, and search LinkedIn for people fitting the profile. Charlie

Charles Kraus Senior Product Marketing Manager at Limelight Networks

February 23rd, 2015

Par - Good morning. Some quick thoughts... I have had the experience of co-founding a company that was based in Vienna Austria, and was expanding into the US market. To succeed in the US they needed a small team based here. The process started when I met one of the Vienna founders at a cocktail party, and had a discussion about their business. Three of the founders were in the US to find and recruit someone to be the US based founder and develop the business in the US. I met with them in NY for a few days discussing approaches for the US market, and we decided to go forward with my joining their team. I think what you will need to do is use both the Founderdating network and maybe post the opportunity is the popular career sites in the US such as and As this is a start up situation, there is a site here called that is a match making site for start up companies and people who want to join a start up. Obviously you need to find someone with experience starting up a similar Web or eCommerce business, Social Media skills, lots of self initiative and drive to succeed. I cannot judge your comfort level with partnering with someone without meeting them in person, or asking someone you know meet with them. Regarding the best way to manage the remote situation, what worked well for my situation with the Vienna company was daily communication of activity, frequent conference calls to discuss strategy and tactics, 2 or 3 times per year we would meet in person - I would go to Vienna for a week 2X per year, and some of the Vienna team would come to the US once per year. Charlie Kraus

BELLA BELGAROKOVA Co Founder at DigitLab London

February 23rd, 2015

I think that depends much from the person you find, today we have so much different tech stuff that permit to organize remote work perfectly, so the man factor for me is the most important one in this question

Judit Fabian Seasoned Finance Professional

February 23rd, 2015

Hi Par, I can relate to your issue, although my situation is a bit different. You don't really know whether the co-founder is the right one until you do some work with them. You might want to try out a couple of candidates on a project basis. That is what I have done, and I have to say I avoided some mistakes by getting insight into what they are really good at, whether there is a good working relationship, and whether it is a good match for your venture. I would like to say that it is more ideal to get introduced to good people by someone you know, but there is a reason why I am on Founder-dating - sometimes you run out of people who come with trusted recommendations and are available to work with you.

I do share the caution of some of the previous comments: you should have a good foundation in your home base before you set out to take your business overseas and take on a co-founder in another country. Inter-continental communication can be very challenging.

Also, you should be very specific about what you are looking for in a person, and what kind of structure you have in mind for the business relationship.

I hope this helps.

Max Loukianov CTO and Co-Founder at Gimme!

February 23rd, 2015

I had a very successful experience working with the other co-founder remotely for about 5 years.  First time we saw each other in person was about 3 years down the road; I was in Texas, he was in Philadelphia which is about 3,5 hours by plane.  There was pretty much daily phone calls, emails, Yahoo chats during those 5 years.  Ended up building a company in healthcare informatics space from the ground up. Let me know if I can answer any more questions about my experiences.

David Bergman CTO, Co-Founder of Stackray, Inc.

February 23rd, 2015

Hi, Par.

Being a Swedish expat and serial entrepreneur and technical humble guru living in NYC since too many years, I do understand the psychological and practical barriers to the U.S.

What exactly do you want to get done in the U.S. vs Sweden?

In general, Sweden is [of course?] a much better place to get good developers working on one's idea.

Katie Pang Financial Advisor at Aegon

February 23rd, 2015

Hi Par, that's a topic I'm wondering about too. There is another discussion that I found great insights from that is similar to what you are asking regarding a remote cofounder.
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