I have an online store and sell physical products and I need to generate traffic that converts to my website in order to grow the business.
I understand that not all traffic converts upon the first visit so I also want non-converting new visitors to not get wasted and would like to drive them to sign up to my email list so I may engage with them and convert them later. I need help with the planning and technical execution so am planning to hire help (currently looking on upwork).
There is so much jargon out there and I wondering if I should hire a customer acquisition specialist, marketer, sales funnel specialist, digital marketer, online marketer, lead generation specialist, growth marketer, etc?
Do I hire a general marketer or should I hire a customer acquisition specialist? Is there a difference?