David, I may be stating the obvious, but equity is not a good incentive for any advisor if the company does not have a real exit planned. The company I co-founded is profitable and our intention is to keep it private, profitable, and growing. Therefore we pay advisors cash and cover all expenses. On the other hand, as an investor and advisor with another company, the equity for me is appealing because the intention is to have a liquid event. In
that last case I invested at a discounted rate early. So I feel good about my upside.