An elevator pitch is a brief e-mail that a middleman can forward with a thumbs-up. We crafted this elevator pitch using information we gleaned from one of Marc Andreessen’s blog posts about Ning (Marc is also the founder of Netscape):Subject: Introducing Ning to Blue ShirtCapitalHi [Middleman],Thanks for offering to introduce us toBlue Shirt Capital. I've attached a shortpresentation about our company, Ning.Briefly, Ning lets you create your ownsocial network for anything. For free. In2 minutes. It's as easy as starting ablog. Try it at: http://ning.comWe built Ning to unlock the great ideasfrom people all over the world who want touse this amazing medium in their lives.We have over 115,000 user-creatednetworks, and our page views are growing10% per week. We previously raised $44Mfrom Legg Mason and others, includingmyself.Before Ning, I started Netscape (acquiredby AOL for $4.2B) and Opsware (acquired byHP for $1.6B).Blue Shirt’s investments in companies likeExtensive Enterprises tell me that theycould be a great partner for Ning. We'restarting meetings with investors nextweek, and I would love to show Blue Shirtwhat we're building at Ning.
Your e-mail should be no longer than this example (which is already too long).
A Template for talking to your friends and family? Quoi?
The key is your audience. Take a hard look as to why you are wordy - because if you want your company to succeed, you are going to need to have this skill pretty solid. Are you wordy because
Remember that there are lots of good ideas out there. What you are really pitching is the combination of the idea AND YOUR ABILITY TO EXECUTE IT. And you want to indicate to the listener that you understand THEIR needs.