I'm not sure the question is imperfect, but it is highly focused. My point is that we have no idea the extent of Eduardo's preparation or the depth of experience and access of his external sales team. You could validly ask the question and so could Rob. The assumptions are:
1) Poorly prepared market entry strategy
2) Inadequate support
3) Cold call sales
These are a stretch from a question asking about commission rates. They may be valid but the feedback could possibly be structured in a more constructive manner.
Independent doesn't have to mean poorly trained or inadequately supported. There are many other issues that aren't addressed either, such as territory, protected accounts, targets, sales process, agency arrangements (who signs the sales contract), retrospective or stepped bonus boosters, whether the sales folks need compliance qualifications, how liability will be distributed, how support is sold and delivered. All valid in establishing a sales strategy - or could be.
Business development is not sales and really only kicks in once the model for sales has been developed. Your BD effort is clearly focused at driving the pipeline for sales to develop and close. Up to that point the company is really in customer development mode, more clearly identifying their best customer profiles from initial sales. I have no idea if Eduardo is in one position or another, frankly. Until the model is solid a process for selling needs to be more flexible, perhaps consultative, maybe on the back of other products. But this wasn't the question.