Gaming · Monetization

What is the average ARPU (average revenue per user) for a social game these days?

Ryan Weldon Founder/CEO at Breakable

January 8th, 2016

Cultivating a social game that will launch shortly, curious what is the average revenue per user for social games these days? Would like to get a rough estimate of what I should expect.


A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Aaron Glinski Digital Marketing Specialist at Vinyl Interactive

January 8th, 2016

The ARPU ranges based on genre, location, monetization strategy and popularity. Some companies have seen anywhere from $5 (low end) to $60 (high end) per-user/mo. 

Aundre Mangan Sr. gamer at nSt games

January 9th, 2016

Even Zynga was making under a $1.00 per user per year at the time of their IPO
I think $1 per month is pretty good, $5 for niche games