Gaming · Monetization

What is the average ARPU (average revenue per user) for a social game these days?

Ryan Weldon Founder/CEO at Breakable

January 8th, 2016

Cultivating a social game that will launch shortly, curious what is the average revenue per user for social games these days? Would like to get a rough estimate of what I should expect.


Aaron Glinski Digital Marketing Specialist at Vinyl Interactive

January 8th, 2016

The ARPU ranges based on genre, location, monetization strategy and popularity. Some companies have seen anywhere from $5 (low end) to $60 (high end) per-user/mo. 

Aundre Mangan Sr. gamer at nSt games

January 9th, 2016

Even Zynga was making under a $1.00 per user per year at the time of their IPO
I think $1 per month is pretty good, $5 for niche games