Analytics · Social Media

What is the best way to analyze websites with regards to tool and content?

SHARIQUE NISAR Aspiring Entrepreneur | Researcher | Analyst

May 5th, 2016

Is there a tool/platform (free and paid) which helps in analysing? If yes, what are the criteria/parameter should be considered?

I feel there is a presence of a lot of bad and misapplied data, especially in digital and social media, thus looking for some authentic source.

Thanks

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Gray Holland founder / director at UX-FLO

May 5th, 2016

What are you looking to discover?
Bounce or Fall off rate?
Or how well the design is used to accomplish a task?
Usability and/or Design?

Frances Mann-Craik CEO Addison Marketing; Coach and Advisor to Entrepreneurs

May 5th, 2016

I always send early stage companies without a marketing team to HubSpot Website Grader https://website.grader.com/?__hstc=20629287.8f969bb1e7b3d3e95dea16acad02a942.1442357680190.1460995610639.1462472831929.12&__hssc=20629287.1.1462472831929&__hsfp=2447873905

It's a great way to get a quick look at how your website is doing.  If you want to compare your website to your competition, try out:  SimilarWeb.

Good luck!

Jeff Bander Chief Knowledge Officer - Chief Revenue Officer at Announcement soon!

May 6th, 2016

Keep it simple. Conduct A/B testing and move your key images and text until you get the response you desire. Two great tools are:
Optimizely     https://www.optimizely.com/
Hotjar            https://www.hotjar.com/

both are low cost , simple to use and give fast, actionable insights. 

Good luck,

Gary Nugent Online Marketing Advocate

May 10th, 2016

I'm going to take a flyer that few or none of the other respondents actually looked at your site or the value proposition that you're trying to enable. I'm brand-n00by to FounderDating, but it's already got the trappings (and constituency) of *any* local Chamber of Commerce meeting. 

Sharique - you have a blog post on the site - 

http://datacusp.com/blog/data-mining-coding-in-hollywood-cinema-outsmarts-coders/

In this "post," you have a one-sentence thesis connected to the subject of the blog, and you then proceed to shill for your products & solutions. This is clearly incorrect, and for my part, is where you should start, before you ever (ever) look at tools. Too much of the business world, treats the web as some kind of mystical magic wand, and are summarily frustrated when the results don't magically appeared. Meanwhile, the monorail salesman who built your site is long-gone, and you're probably trying to figure out how to find budget somewhere, somehow, to squeeze some relevant traffic out of the web-stone you've created. Tools, that's it, I need tools. Bullshit. What you need is to figure out who you're talking to, and write some content that sees the world from their point of view, that emphasizes what's on their minds. I've always upheld that the prettiest, slickest site in the world can be outperformed by something composed in notepad, and put up as basically a page of text. If you're trying to draw me into a blog post with a title about hollywood and data analysis, why are you serving me 1% story and 99% corporate brochure? Well, I'll tell you why. In the world of data and engineering, you may be a rockstar. But, in the world of value proposition and customer experience, you're lazy and entitled. So, get off your ass and write something real. Forget about tools, until you actually need them. Concern yourself with value and content.  

jordan lowry Digital Marketing Analyst | Beacon Technologies

May 5th, 2016

Google analytics is the first tool that comes to mind. It is easy to implement and customize. However there are other free and open source tools as well.

Gerry SEO SEO & Analytics Consultant

May 5th, 2016

There are hundreds ... however as mentioned above, using GA, Webmaster tools will give you some powerful insights, combine this with the following two tools 
- Screaming Frog 
- URL Profiler 
you will get the ultimate insights, 

If you are concerned more about SEO than anything else i have been trialling and love OnCrawl, if you want to see share ability SocialCrawlytics is also awesome. 

For sites you haven't got access to data, one of the best services is SimilarWeb. 

Nothing however beats the human touch ;-) 



Ryan Kurek Marketing: Strategy + Innovation + Intelligence + Architect

May 5th, 2016

Sharique, like before mentioned, there are a number of tools. Though in paid beware of the system you paid on for their analytics because they tend to inflate numbers so you'll continue spending more with them. There is a system that ranges from $100 to $1000 / per month on all activity tracking providing data points, analytics, key findings and competitive reports to others in you industry field that allow you to gather additional data on what's working and what's not working in your and other competitor campaigns, so you can pivot and reposition content, CTA, timing and frequency to boost awareness, impact, and engagement with tracking tools, directly on the platform. Some examples are on my LinkedIn profile. I highly recommend as I come from a heavy data-driven to conversion background. I can walk you it if you'd like. My very best, Ryan through a demo 

Lina Gantar Co-Founder at Nuuk Digital

May 7th, 2016

I agree with the above, it depends what you want to do really :)

1. Google Analytics: enables you tracking on the website, but also for the website performance analysis, you can see how long it loads, what browsers/countries are under or overperforming and its a good basic resource to fix the issues.

2: Google Page Speed Insights: to analyze why its not loading well and how to fix it: https://developers.google.com/speed/pagespeed/insights/

3. Optimizely - for A/B testing

4. Hotjar - to evaluate content based on the heatmaps you will find there, also alows you to publish quick feedback surveys for people leaving your site, so you can collect info on why they are leaving; but really the heatmaps and recordings of your visitors are super insightful to see what's working and what isn't.

5. CrazyEgg - similar to Hotjar, but much more detailed Heatmaps and much more detailed reporting

6. SEM Rush - for in-depth analysis of traffic, searches, SEO of your site, competitors or your keywords.

7. Mixpanel - if you want to test a different analytics tool more focused on consumer funnels, this is the one

8. SumoMe - gives you the add-on of social sharing while also providing you with heatmaps (the most basic, but sort of cool option)

Good luck!

Karen Anderson Writer / Blogger / Content Strategist

May 10th, 2016

I'm on with Jeff Bander. All the data tools are great to refine and improve websites (once they have significant traffic). But many websites flop because they are either boring or confusing. Visitors just click away from the page they landed on and go elsewhere. Rich, fresh (frequently updated), organic content that answers people's questions; links to lively social media streams; plus strong writing and good navigation - that's the way to go.

Pay someone with content and UI credentials to evaluate your site and suggest possible changes.

Eric Fisher President, iDeal Networks

May 12th, 2016

I am a strong believer that if you really want to know what's working and what is not, engage real constituents.  Ask them how the site measures up in satisfying their purpose for visiting.  Contextualized real constituent feedback with an understanding of who the individual is, how important they are to you and what they want to accomplish, helps you strategically and tactically direct changes  that raise the bar which other web analytic tools often miss.