Business Development · Marketing

What is the best way to connect with BETA users when there are requirements on the Beta User's side in order to use our tools?

John Lutz Cofounder and CEO @BroadIQ, Tech and Cloud Enthusiast

March 5th, 2018

How to attract users that are required to have a specific piece of technology in order to use our tools?

Dave Jules Founder and CEO of Underlined Apps

Last updated on March 14th, 2018

Hi John,


Depending on the requirements of these BETA prospect I would recommend conducting a user interview of someone who fits the profile of the ideal beta prospect/user. Find out where they spend their time and start approaching their.


i.e Is there a meetup they go to that you can attend or better yet speak at?


Is there a facebok group that you can join or create that you can reach them?


What kind of content do they consume and can you create it so you can capitalize being the distribution of information?


Can you create a webinar that these potential prospects would be interested and test to see how any convert?


I would start by answering these questions since they will help you build your community of beta users. If you do have a landing page, it is always better to drive traffic to the landing page.


Hope that helps!


Best regards,

Dave


dave@Underlinedapps.com

"We make apps!"

John Hrzic Growth Marketer, Entrepreneur

March 13th, 2018

John;

I revisited your question: We have a limited release of our beta project BroadQ that allows developers to deploy applications from Docker Hub into Kubernetes in a single click. We are looking for architects, engineers, developers that work with Docker Hub, RedHat, Kubernetes to join the beta release.
I dont think you are going to find that niche with facebook. I would first start with the repositories. You can hit up the forums for dockerhub, AWS or any opensource communities.
Most would be happy to let you release it to the communites. If the marketplaces have twitter or facebook groups. Join and post your release.


If you are looking for a limited beta release in the dev. World you wont have a problem.


Should you need help locating them. There are skilled developers that work in marketing that can help you.


Thanks John

Mike Pritchard Experienced Insightful Market Researcher. President of 5 Circles Research, and Principal at Pricing Gurus

March 6th, 2018

These are Beta prospects, not users, is that correct? Sorry if that sounds pedantic, but I believe your issue is how to screen people.

  • Create a landing page with enticing information about the product / service. Make sure the page tracks source so you can evaluate and refine your efforts. Include a link to a screening survey that asks about tools they have and any other questions critical to you.
  • Promote the landing page however is most appropriate.

Did I miss the point?

Mike


John Lutz Cofounder and CEO @BroadIQ, Tech and Cloud Enthusiast

March 6th, 2018

@Mike Thanks for your reply. I should have been more clear. You are correct they are BETA prospects, hoping to turn them into BETA users.


I do follow your bullet points, but when trying to market your service would you market the service in a more general case and then try to narrow down by using the survey or would you market more specifically to drive traffic to the landing page?

John Lutz Cofounder and CEO @BroadIQ, Tech and Cloud Enthusiast

March 8th, 2018

@Dave thanks for the response. I am very technical founder and I am working to come up to speed on marketing. I am and have been going to meetups to start getting the word out there, but you comment about a Facebook group sounds like a great way to start attracting Beta prospects. That is where I am getting hung up in my marketing - figuring out how to tell people about a new service.


We all want to direct users to our landing pages and we can have the greatest landing pages out there, but those pages are not useful unless people know that they exist. So the real question is where do you start to look to tell people about your great landing pages and products/services. Dave has mentioned two: Facebook groups and Meetups, but are there any other that have shown in the past to be helpful in driving traffic to your landing page?

John Hrzic Growth Marketer, Entrepreneur

Last updated on March 13th, 2018

I have a solution for you. Have you heard of Amazon Mechanical Turk?


Amazon Mechanical Turk (MTurk) operates a marketplace for work that requires human intelligence. The MTurk web service enables companies to programmatically access this marketplace and a diverse, on-demand workforce. Developers can leverage this service to build human intelligence directly into their applications.


Amazon Mechanical Turk (MTurk) operates a marketplace for work that requires human intelligence. The MTurk web service enables companies to programmatically access this marketplace and a diverse, on-demand workforce.


Developers can leverage this service to build human intelligence directly into their applications.There millions of requesters (users) in 80 countries or more who complete HiTs and get paid for doing them. Below you will find answers to your immediate questions.

What kind of work can be done using Amazon Mechanical Turk?

Anyone can submit virtually any task that can be completed using a computing device connected to the Internet.


Amazon came up with the idea for Amazon Mechanical Turk to help solve specific internal data processing problems that required human judgment and intelligence. We quickly realized that we had invented something unique and incredibly useful, and decided to expose it as an external web service so that Requesters can create their own innovative applications that use human intelligence as a core component.


Defining HITsHow a HIT is defined is critical to ensuring you get exactly the information you are seeking. Workers tend to gravitate to HITs that are interesting, straightforward to complete, and provide clear guidance on what they are expected to do.


The easier you can make it for Workers to complete your HIT, the faster your work will be completed, and the more cost-efficient it will be. HITs that are constructed well have very clear questions and instructions. They communicate exactly how the question should be answered and the components that are expected as part of the response. Sample responses can be helpful as well in communicating to the Worker exactly the type of response you are looking for.

Determining Your Price

It is important to keep in mind the dynamics of a marketplace when defining your tasks. MTurk brings together a pool of Workers and companies that need work completed. Workers are free to work on the tasks they find most interesting, the tasks they enjoy completing or the tasks that pay the most. You may choose to offer higher rates for certain high priority tasks in order to attract more Workers and increase throughput, while you may pay less when you have more flexibility with regard to when it is completed.

Submitting HITs

HITs can be submitted either through a simple online interface if you want to get started quickly, or by using the MTurk web services API or the command line tools if you have a large volume of work. When you submit a HIT, you will need to specify how long Workers have to complete the work, how many people you want to complete each task, how much you will pay for the work, and specific details around what work you want completed.

Qualifying Your Workforce

MTurk offers the ability to first qualify Workers before they are allowed to work on your tasks. Qualifications can consist of a short series of questions or sample tasks that you ask the Workers to complete. You can also require that Workers have historically answered a minimum percentage of their submitted HITs correctly. There are several reasons why you might want to qualify Workers. Your tasks might require a very specific skill set such as language translation or a particular demographic profile such as only Workers that live in Los Angeles. You may also want to use the qualification as a mechanism to illustrate how you would like your work to be completed and the kind of responses you expect.

Retrieving and Approving the Work

Once your HITs have been completed, they will be available for you via several mechanisms. You can log on to the MTurk website and view the submitted work. Additionally, you can download all of your completed work via the web services APIs. After you have received the results and have verified the quality of the work, you can approve the work and submit payment to the Workers.

Paying for Completed Work

Before you can submit HITs to the Amazon MTurk marketplace, you need to prepay for them with a credit or debit card. The amount associated with the HIT (price and bonus), along with the fee charged by MTurk, is automatically deducted from your Prepaid HIT balance when you approve a HIT result and the Worker is paid.

Developer Tools and Resources

MTurk provides tools and resources to help developers learn more about the service and be more productive. This includes code samples, libraries, tutorials, technical documentation and release notes. Find them in our Resource Center


Amazon Mechanical Turk :

https://www.mturk.com/

Get Started:

https://www.mturk.com/get-started


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