I have a website that depends on the interactions of the visitor to become successful It is an interactive travel website featuring lesser known locations across the globe, as submitted by those that have been there & would like to share these places we may otherwise never have known about. We use their photos & they receive credit on their submission. We also need to have them visit and LIKE our Facebook page.
The more traffic/Likes the better chance we have of businesses wanting to sponsor us.
Once the business strategy, selection of the right social channels, the tools for measurements and a foolproof social strategy are in sync, the social channels starts working for you. Here are 3 significant components to know about when posting on social media
Affinity: It is by measuring how connected you are with your user and your brand Facebook delivers relevant content based on your ongoing relationship
Weight: Visual content will rank higher in the newsfeed. Also; Facebook takes into account the level of interaction that a particular post receives. This means the more people engage with your post, the more you can increase overall reach.
Decay: Social media is all about finding the latest and most relevant information. Keep in mind; content quickly loses value as time passes to avoid irrelevant posts showing up in your feed.
Post promotional content: No; promotional content need not to be all sales talk and it can also mean to talk about any upcoming webinar you’re hosting or your latest blog post.
Post engaging content: Show your followers that they matter to you
Also, amplify content from other relevant blogs or websites
Here’s a blog post I wrote recently https://www.linkedin.com/pulse/you-dealing-your-social-media-painpoints-biswajit-singh?trk=prof-post
I am part of a group of contacts that can help you - They is a small Joining fee, then all work can be done that you may need on as if done in a paid in advance model. Plus other services to help business within the group. This group is global and can help in MANY ways, and all Business minded people.