Mobile marketing · Press

What is the best way to get bloggers and journalists to write about your app launch?

Jennifer Jones

August 23rd, 2015

One of the pain points of launching a new mobile application is getting downloads and apart from spending a ton load of money on user acquisition, I was wondering if anyone had any advice of getting free press coverage for your app. Has anyone been able to successfully get featured or covered by any tech websites such as Mashable or TechCrunch?

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

September 5th, 2017

If you want to ge get free press coverage, one of the best way is applying for adwards. Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads. There are many app awards sites, such as Appy Awards, Best App Ever Awards, AppCircus competition, Apple Design Awards, Appsters Awards,etc. If you win, the prizes can be lucrative and a great career boost, most of the relevant new medias will report your app.

About getting featured on Mashable or some other app review sites, many of these sites are looking for apps such as:

  • Beautiful graphical designs in high quality;
  • Original and unique content, mechanics, themes, and art;
  • Stable apps.

When you apply for getting featured, you will most likely have to provide support material for your app. This is usually done in the form of a document containing the following items:

  • A link to your app in the app store
  • A summary paragraph describing your app, you should highlight your app advantages to grasp the editors' eyes;
  • Screen shots of app logo, title and in-app content;
  • Links to videos of your app;
  • A promo code which are keys giving anyone who has them access to download the app for free( If your app is free, you do not need to worry about this).

Before you apply for these awards, you'd better get positive app reviews to increase the downloads, because over 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews.

Hope these methods are useful to you.


Prince Garg Product Manager, Team Leader, CEO, Strategy Planner, Market Research, Public Speaking

September 5th, 2017

If your app is covering pain point and it really solves an existing problem and you are still working on it. Then don't do anything your app will be on someone's blog or in journal.