ERP industry is old and very competitive. New players need a lot of time to get a credibility of customers. What if this technology is already successful in another location (Eastern Europe, Russia)?
Of course, different 'business-rules', government regulations, taxes model, and many another factors makes it almost impossible to bring in the US ready-to-go and proven solutions.
However, the platform for these solutions is universal and can be used as the basis for new ERP, CRM, BPM, ECM, and other projects in any country.
And the main advantage of this technology is a platform - in comparison with the main competitors (SAP, Oracle E-Business Suite, Net suite...) total cost of ownership 5-10 times lower.
So my question is - what is the best way to reach customers with pain points and show them that these issues can be fixed with the new platform? Without success story in the US and without ready-to-use 'best-practice' solutions.