Market out multiple degrees. What does that mean? Your own universe is small. You have to reach -- on social media and elsewhere -- influencers, people who already have the cred, the followers, the likes, etc. They have to start talking about pursebox.
Further, who are your evangelists? Well, who's your target market? Now who are the biggest names in that market. Send them a purse (OK, it's harder than that, but the point is you want to give them a reason to write about how amazing you are.) You know if you get a purse to Katy Perry and she loves it, you have 60 million people who follow her on Twitter. Sure, she's not your demo, which is fine -- and I'd rather eat ground glass than listen to her music -- but you need to go and find people who are in your demo. Engage. Evangelize. Extend your reach beyond your own universe.
What else? Have you looked at your analytics and bounces? Are people loading their carts and then leaving? How's your U/X? Are you closing the sale? Not getting to the sale? Losing the sale?
Last, differentiation. Why's your purse site better than the others?