Ipad · Promotion

What is the best way to promote paid iPad app?

Nabil Orfali COO, Certified Sitecore Developer, CSM, Visionary and Entrepreneur at TechGuilds

April 11th, 2013

I'm helping a startup to promote a business planning iPad app called Stratpad. We've got more than 10,000 downloads a month paid and free, most of which due to highest rating in the AppStore, and we want to expand.

I tried many paid campaigns (AdWords, AdMob, Flurry) spending around $80 a day but none of them seem to be a profitable campaigns.

Anyone was successful finding a profitable paid campaign for paid apps?

Your thoughts are much appreciated.

Matt Monday Partner at STRV

Last updated on November 28th, 2018

Hi Nabil, I'm guessing that Stratpad hasn't been featured by Apple yet. I used to work on the App Store editorial team

Ayush Jain

April 16th, 2014

Hi Nabil,

This is Ayush, CEO & Co-founder of Mindbowser, a Mobile Development Studio based out of Amherst, MA. We have developed more than 200 apps till date.

Coming to your question about how to promote your paid iPad app. Today the most successful App monetization strategy is "Freemium App Model". Freemium apps generate over 92% of the total app revenue where as paid apps have experienced 29% decline in app revenue in 2013. Some my advice will be to convert your paid app into Freemium app. 

 Freemium Apps are the apps/games which are free to download and use. But there is a catch. Some of the functionalities are locked down which can be accessed only after a user pays for them. Functionality lock down can be of various types. Apps like WhatsApp and Solid Explorer are free to use for a limited amount of time only. It’s not only about functionality lockdown though. Certain apps like SoundHound have in-game advertisements which can be slightly irritating at times to the users reducing the overall user experience.

Freemium monetization model became so popular that a lot of paid apps/games pivoted to the freemium model in the past couple of years. WhatsApp, which was a paid app when it was released for the iPhone, turned to freemium model when it was released for Android devices. WhatsApp grew by leaps and bounds after adopting the freemium monetization strategy, so much so that WhatsApp messages sent everyday surpassed the total number of SMS sent and received throughout the world everyday.

Matt Monday Partner at STRV

April 12th, 2013

@nabil, there is no guaranteed way to get featured (I'll spare you the details of some frustrating times while working on the editorial team) but there certainly are things you can do to improve your chances.  #1 piece of advice is build an app that you think Apple would want to feature.  You have to get into the minds of the people picking the apps - which isn't rocket science - it just takes some commitment to studying the types of apps they feature on a weekly basis. 

If you don't have the time to properly study the app store, I can provide some guidance as to how I used to think about featuring apps (which I did my best to instill into the people I trained to take my place once I left).  

If anyone else is interested in this, I'm thinking about doing a google hangout, possibly a webinar.  


Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on November 28th, 2018

A survey shows that over 65% users discover new apps by browsing or searching on the app stores, and most of them just browsing the top10 apps, then one of the best way to promote app is boosting app ranking on the app stores. And buying app installs is the most efficient way to boost app ranking, which can boost app ranking in hours, ASOTOP1 provides this kind of service, which supports multiple countries and install types for you to choose from, get your app targeted precisely. If there is no improvement in hours, money back guarantee. Then it's really reliable.

Highest rating is really helpful to boost app downloads, for those apps which have low rating, you can get app ratings from 3 parties, which can boost app download rates effeciently, highly recommend, this app is a good example. Buyappratings provides ios app ratings, the price is very competitive, what's more, if you place a rating order, you can get the same number of installs for free at the same time.

ASM is also a good choice. It is Apple official Ad bidding optimization, ASM advertising show the two main factors are: relevance and delivery price. Charging model for the CPT (Cost Per Tap), that is generally referred to click charges. It’s an efficient and easy way to help people discover your app on the App Store. Your app will show on the top of the search result page. But it's very expensive.

Hope the 3 methods are useful to you.

krystal liu App store optimization expert

Last updated on November 28th, 2018

For promoting app, according to my own experience, here I give you some useful methods which are helpful.

Put your app on mobile app review sites

This method means that you have to find some reliable app reviews sites, putting your app on them to guide users to install your app. But you have to guarantee your app’s quality is good enough to be reviewed by audiences. When you reach out, you have to provide some support material of your app, like app links, summary, screenshots, video, etc. If your app received more positive reviews in these sites, you will gain a tons of traffic and installs.

Make your app have a large amounts 5 star app reviews

App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality 5 star reviews are necessary for app developers. You can ask your friends and relatives’ help, exchange reviews in some related forums or incentivize users to give positive reviews and high ratings. But the most effective way is to buy app reviews and ratings from a reliable company which can provide real users’ reviews.

Cooperate with web celebrities

Nowadays most people like to follow others and be influenced by the words of some celebrities. Collaborate with these people can quickly build up your iOS apps’ identity and gain recognition in related fields. These people may include influential bloggers, newspaper journalists, and etc.

Blog commenting

Searching some targeted keywords in Google and find the relevant blog about your app. Then, add a valued comment at below with valuable insight and your app link. Typically, this method is used in internet marketer space. But you can also use this method to gain high-quality relevant links and traffic to your app and landing page.

Hope my answer can help you, thanks for your reading~

Benjamin Young

April 11th, 2013

What's your upsell conversion ratio? How many free versions that people try end up converting to a paid version? How much is your paid version?

With that I can get an understanding of what price you would need to acquire free users at.

Hans Gill

April 11th, 2013

How about promoted news feeds / news feed ads in Facebook which take you directly to the app store? Hans Gill @hansgill Founder Simpleous.com An Indian Singles Network

Craig Weinberg Vice President, Mobile Strategy at 3Q Digital

April 11th, 2013

Hi Nabil, I happen to specialize in paid mobile media and I could perhaps offer some help here. Maybe we can connect soon and chat. Best, Craig

Matthew Moore Product / Engineering Co-Founder

April 11th, 2013

Well, to toot my own horn, my company CrowdMob does exactly that. We're integrated with Flurry for install tracking too, so you wouldn't have to do any extra integration. They key is to find the similar apps / contexts that your potential users are already at. Then you go and bid on specifically them. That's what our RTB engine does, at least :) Of course, you're competing against the advertisers that vie for the same users, so your average LTV per user can be really important. Are you looking more for entrepreneurs, or for directors at large corporations? I could envision either one wanting to make business plans. 

John Rodley Technical co-founder with exits

April 11th, 2013

Might pay to take a look at Fiksu - www.fiksu.com. They're smart guys and when I talked to them they made some bold claims about user acquisition costs vs other networks and roll-your-own.  Haven't used them myself - I was talking to them about other things.  Whatever you find out, would love to hear how it plays out.