This is Ayush, CEO & Co-founder of Mindbowser, a Mobile Development Studio based out of Amherst, MA. We have developed more than 200 apps till date.
Coming to your question about how to promote your paid iPad app. Today the most successful App monetization strategy is "Freemium App Model". Freemium apps generate over 92% of the total app revenue where as paid apps have experienced 29% decline in app revenue in 2013. Some my advice will be to convert your paid app into Freemium app.
Freemium Apps are the apps/games which are free to download and use. But there is a catch. Some of the functionalities are locked down which can be accessed only after a user pays for them. Functionality lock down can be of various types. Apps like WhatsApp and Solid Explorer are free to use for a limited amount of time only. It’s not only about functionality lockdown though. Certain apps like SoundHound have in-game advertisements which can be slightly irritating at times to the users reducing the overall user experience.
Freemium monetization model became so popular that a lot of paid apps/games pivoted to the freemium model in the past couple of years. WhatsApp, which was a paid app when it was released for the iPhone, turned to freemium model when it was released for Android devices. WhatsApp grew by leaps and bounds after adopting the freemium monetization strategy, so much so that WhatsApp messages sent everyday surpassed the total number of SMS sent and received throughout the world everyday.
A survey shows that over 65% users discover new apps by browsing or searching on the app stores, and most of them just browsing the top10 apps, then one of the best way to promote app is boosting app ranking on the app stores. And buying app installs is the most efficient way to boost app ranking, which can boost app ranking in hours, ASOTOP1 provides this kind of service, which supports multiple countries and install types for you to choose from, get your app targeted precisely. If there is no improvement in hours, money back guarantee. Then it's really reliable.
Highest rating is really helpful to boost app downloads, for those apps which have low rating, you can get app ratings from 3 parties, which can boost app download rates effeciently, highly recommend, this app is a good example. Buyappratings provides ios app ratings, the price is very competitive, what's more, if you place a rating order, you can get the same number of installs for free at the same time.
ASM is also a good choice. It is Apple official Ad bidding optimization, ASM advertising show the two main factors are: relevance and delivery price. Charging model for the CPT (Cost Per Tap), that is generally referred to click charges. It’s an efficient and easy way to help people discover your app on the App Store. Your app will show on the top of the search result page. But it's very expensive.
Hope the 3 methods are useful to you.
For promoting app, according to my own experience, here I give you some useful methods which are helpful.
Put your app on mobile app review sites
This method means that you have to find some reliable app reviews sites, putting your app on them to guide users to install your app. But you have to guarantee your app’s quality is good enough to be reviewed by audiences. When you reach out, you have to provide some support material of your app, like app links, summary, screenshots, video, etc. If your app received more positive reviews in these sites, you will gain a tons of traffic and installs.
Make your app have a large amounts 5 star app reviews
App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality 5 star reviews are necessary for app developers. You can ask your friends and relatives’ help, exchange reviews in some related forums or incentivize users to give positive reviews and high ratings. But the most effective way is to buy app reviews and ratings from a reliable company which can provide real users’ reviews.
Cooperate with web celebrities
Nowadays most people like to follow others and be influenced by the words of some celebrities. Collaborate with these people can quickly build up your iOS apps’ identity and gain recognition in related fields. These people may include influential bloggers, newspaper journalists, and etc.
Searching some targeted keywords in Google and find the relevant blog about your app. Then, add a valued comment at below with valuable insight and your app link. Typically, this method is used in internet marketer space. But you can also use this method to gain high-quality relevant links and traffic to your app and landing page.
Hope my answer can help you, thanks for your reading~