Hi Axel. You ask some important questions and have identified five (5) core business audiences that you want to engage. What I'm not sure about, is which audience (for you) is most important to engage this Friday at your launch, and if you plan on having a launch event (in-person opportunities) or rather plan on doing a virtual launch (web-based messaging and content).
Interestingly enough, you have about six (6) weeks to engage about five (5) audiences. There are a number of ways you could think about this.
- Focus on a key audience each week, starting with the most important to the business and moving to the least influential (at this stage). Create messaging, plans and opportunities for each audience.
- Focus on only one (1) primary audience and cater the entire launch to their needs, interests and messages. If, for example, you really need the investor audience to take note for this launch to work, your messaging strategy might only be about how you matter to them and why they should care about you.
- Consider your launch event as one small piece of a larger engagement strategy, which in turn is part of a larger marketing strategy, which feeds into your business objectives. Suggestion #3 obviously takes more work to manage (and couldn't probably be done effectively by Friday), but would be the strongest way to go.
If you are simply looking for some ideas that will "stick" when people show up, I think about product demos that might provide best-case scenarios of what you are offering, screens that just tell people interesting things about your business model (subtle but readable for those who want to take note), great promotional items that are on brand (may be hard to get in a day if you don't already have them ordered), live performances with actors, impersonators, entertainers, etc. At the end of the day, the best launch events have a few key elements:
- Great food and drink
- A full (but not cramped) room
- Great music that is lively and energetic
- People who are 1 - 3 degrees removed from one another so they can use the first few minutes talking about how they know the founders, business and ultimately each other through their contacts
- Subtle showcases of your new product or offering -- people are too distracted to take in much at the launch itself, but do need quick hits to remember why they should care when they get home and back to the office.
- Some SWAG - simple stuff that they can put to use within the next year and see value in saving
I hope this helps and look forward to your announcement!
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