Healthcare · Product Marketing

What is the most efficient way to sell a cancer recovery guide to hospitals to distribute to their patients?

Lisa Lurie Co Founder & CEO, Cancer Be Glammed,

July 26th, 2017

I have just published a unique recovery guide for female cancer patients. It is an excellent support tool for oncologists, oncology nurses, and nurse navigators to engage their patients to take charge of their recovery. Looking for advice about the best way to get the guide in the hands of women who need it. Should I try to partner with a medical publisher with distribution already in place? A pharmaceutical company? Selling directly to each cancer hospital is time-consuming. Please advise me.

Kostas Trakas Founder, Nutu Inc. Make healthy behaviours addictive.

July 26th, 2017

Hi Lisa,


If you can find a pharma company that is launching a new drug in the particular cancer your material covers, that's a great fit. The only caveat is that your material needs to be pretty well accepted - straying into topics like homeopathy, or alternative interventions would not be a good fit with pharma.


The other thing to think about is who is your target institution. Large cancer treatment centers already have a ton of material that they have developed and in some cases even licensed to other institutions. Think about what type of cancer center would love to offload the development and ongoing updating of material to a third party.


Lastly, if your material is just marketing for another service you provide, you will likely have to go the route of leave-behinds in offices or a solid online or social marketing strategy for discovery.


Kostas Trakas

Founder/CEO, Nutu

Ali Raza Rizvi Founder of Babyspun.com

July 27th, 2017

Hi Lisa,


I think first you should find a doctor specialist in the field of cancer and give him your work to read and study. I'm sure if he finds it interesting enough and worthy he will definitely recommend your to his fellows and all his connections. Then you will highly likely start getting leads.


Ali Raza Rizvi

CEO/Founder

Babyspun.com


Madii Ansari

July 27th, 2017

Hi Lisa...yes ur right...try a pharmaceutical company or u can even distribute copies to doctors in a cancer research center or hospitals...social media like facebook can help u alott, u can try posting ads on different sites also....i hope this helps ...ameen...May god bless u

Adefila ADEDAYO Project Director, founder Primemixsolution

July 27th, 2017

You can't sell directly to each person, you can reach other cancer person by using a pharmaceutical companies who will sell to the hospital and by doing this it will reach it Final Fantasy.

Alejandro Espinosa Business Development, Strategy, Sales, Leadership

July 28th, 2017

Hello!


I think that if you want to maximize profit you should sell it, both on Internet and directly in the Hospital,


Kindly regards,