Startups

What is the process to convince a company to sponsor their products or even be an exclusive distributor?

Abdullah Algarni Creative, Empathic and very motivated

April 23rd, 2020

Hello there,


I have an idea about some products that I found in a small company where it can't be found anywhere else. So my idea is to bring these products to my country, but I don't know what should I do. I have reached the company and discuss this topic but they are not interesting, unless you buy their products.

astro man Founder & CEO

April 24th, 2020

Hey buddy!


It depends on the kind of products you are looking to sell! As in if you are able to sell such products online or not.


But as a general rule following are some focus areas that might help:


- Demonstrate the demand of the product in your country based on validated experiments.


- Try getting pre-orders for the products and deal in small quantity. This will give you cash flow to buy the first orders instead of using your own money!


- A good way to get pre-orders would be a focused ad-campaign and building audience around your specific niche in your country.


- If that goes well, reach out to the company with figures and discuss the possibilities of distribution.


-Try scouting for other companies that develop same kind of products.



Sola Ayoade COO of Next Generation systems an ICT Company Existing

April 23rd, 2020

I think you need to show your ability to sell very huge volumes, within a certain period, if its not a product very expensive you may purchase 1 or a few as a means of getting close to the company. you may need to appear as a customer before you can be considered. You will need to show your distribution network for a similar or a complimentary product. if you are one of the biggest distributors of wind shields in UAE , i dont need much convincing to allow you be the main distributor for our wind shield wipers in your region, thats an analogy, i hope this helps alittle.

Abhishek Joshi Product Manager, Growth Hacker, Chicago Booth MBA, Sales Growth, Founded Startup Previously

April 23rd, 2020

Put yourself in their shoes. Why should they work with you? Some points to consider:

Are you increasing their revenue? If so, how much?

Are you bringing them new paying customers? If so, how many?

Are you reducing their costs? If so, how much?


Unless you show that there is a guaranteed upside for them, they will not be enthusiastic about the partnership.