E-Commerce · Marketing

What is your biggest challenge in customer acquisition in eCommerce?

Marko Tiosavljevic CEO at Cloud Industry

August 21st, 2017

I have over 7 years in eCommerce experience.

There is huge number of interesting approach that can help market different types of products and niches on ecommece market.

Even now with some very advanced marketing technology, there is always struggle for just right customer that will buy right products.

And how to drive them to your shop and how to change their shopping decision.

Are your decision data driven or experience driven and what are biggest obstacles you are facing in eCommerce?

Chimaobi Okereke Co-founder and CEO at Kers Investments Ltd

August 22nd, 2017

Decisions should be data driven not experience driven.

Mobi Commerce Magento eCommerce development company

Last updated on December 3rd, 2018

As per the survey, acquiring new customers are quite difficult and 5 times more expensive. I think the biggest challenge is a cost that companies have to pay to agencies to provide data, spending money on different campaigns etc.

Rather than acquiring new customers, it's better to go for retaining customers.