I have over 7 years in eCommerce experience.
There is huge number of interesting approach that can help market different types of products and niches on ecommece market.
Even now with some very advanced marketing technology, there is always struggle for just right customer that will buy right products.
And how to drive them to your shop and how to change their shopping decision.
Are your decision data driven or experience driven and what are biggest obstacles you are facing in eCommerce?
Decisions should be data driven not experience driven.
As per the survey, acquiring new customers are quite difficult and 5 times more expensive. I think the biggest challenge is a cost that companies have to pay to agencies to provide data, spending money on different campaigns etc.
Rather than acquiring new customers, it's better to go for retaining customers.
You get more insights by reading this blog: Why Retaining Customers is More Beneficial than Acquiring New Ones?