I have over 7 years in eCommerce experience.
There is huge number of interesting approach that can help market different types of products and niches on ecommece market.
Even now with some very advanced marketing technology, there is always struggle for just right customer that will buy right products.
And how to drive them to your shop and how to change their shopping decision.
Are your decision data driven or experience driven and what are biggest obstacles you are facing in eCommerce?
Decisions should be data driven not experience driven.