Thanks to my experience in Mobile App Marketing, I can tell you with absolute certainty that social media marketing is one of the best marketing channels
. Neglecting it will be a huge mistake and there's absolutely nothing to fear. Social media ranks high on the every promotional methods list
And what's more important - good SMM releases always get highly shareable. Take for example Pokemon Go Marketing campaign
(you can find interesting statistics about its marketing and revenue prognosis in this post).
They launched a classic Social media campaign in advance and it has borne fruit.
Don't be afraid to use various promotional methods and learn from the successful study cases, you'll definitely get succeed!