Geoff! I will speak specifically for Text Marketing campaign since this is the field i specialize and know the ins and out better with the analytics that goes with it.
See when it comes to text marketing, when sending your text messages . Through the dashboard, you able to research and learn about your customers' satisfaction and preferences. TextWik is by far one of the best solution to build better connections with leads and conclude your sales.
Here are the major TextWik- KPI tracking tools:
Feel Free to create an account here and give it a Test Drive