Digital marketing · Marketing Strategy

What is your favorite all in one digital marketing software data tracking software for B2C?

Dr. Geoff DePaula

May 25th, 2016

IF you were going to pick what is the best way to track KPIs (Key performance indicators) for a B2C marketing/Ad/PR/email/video marketing campaigns to track metrics- what would you use and why?

Keep the "start up" business in mind and costs as well. (we are not at enterprise level stuff here).

Lets here what you got!

Nick driel Online Marketer Focused On Funnels & Lead Generation

May 25th, 2016

I use a few different tools

Conversionfly.com for tracking, how profitable my campaigns are, what traffic sources are converting the best, how long it takes for the funnel to be profitable and more. 67 a month, 1 of the best investments i have made

Geru.com 

When i have all the data i put it in here with all the numbers to see how profitable the business can be, i think a wait list is up right now

Clickfunnels for building out effective marketing funnels (it also have decent conversion tracking inside) 97 a month

Patrick Healy Disrupter | Innovator | Management | Marketing | Technology | Operations | Digital

May 26th, 2016

Geoff, solutions that claim to track online-offline/offline-online attribution and multiscreen attribution are VERY expensive. In my experience, the only thing you can reasonably track is cross-channel. 

The problem with a lot of those is there are ones that track online only (email, conversion tracking, lead capture) and those that track direct (phone, chat) but very few that do both. So you are stuck managing multiple systems and comparing different datasets, some of which are conflicting. We built ours on this premise (and out of frustration)

James Linden VP Business Solutions at Kochava

May 25th, 2016

-Google Analytics + Doubleclick, MixPanel for desktop data
-Marin Software, Kenshoo for SEM/SEO
-Constant Contact for email marketing
-Appboy, Urban Airship, Kahuna for push notification
-Nanigans for social data
-Tableau for data aggregation
-Kochava for mobile attribution

Mark Cohen Digital Strategist, Finserv Innovator

May 25th, 2016

As you've probably noticed, unfortunately there is no all in one digital metrics tracking platform or as my nerdy colleagues and I might refer to as the holy grail.

Many indicate they are and all in one solution, but they are not. Sanil has the right idea by creating dashboards in Sheets. There ARE other dashboards, for example Domo may be able to pull in most of this data, but that still takes a lot of set up and integration. 

If you are doing some research and creating a solution that really does it, count me in ;-)

Patrick Healy Disrupter | Innovator | Management | Marketing | Technology | Operations | Digital

May 25th, 2016

I think what this comes down to is: "what are you really concerned with measuring?"

For us, it's cost to acquisition. If you are focused on that, there are a few tools/platforms you can use to do that depending on your business. 

We've built our own internal tool that allows us to parse out the right data into client systems so that the reporting can be done, for the most part, out of their own systems if need be. We simply export the data out of their phone systems and CRM and run the analysis off of that good data.

Nick driel Online Marketer Focused On Funnels & Lead Generation

May 26th, 2016

Geoff, there are different tools and platforms for different traffic sources and for different reasons

On your message on what channel you can 'double down' on it really depends on a lot of factors.

Best thing to start is check your competitors to see what is working for them.

I personally would start with a healthy marketing mix of paid advertising, content marketing that you combine with a marketing funnel.

If you start there you can build goodwill and a relationship through social, email and an added benefit would be that your search traffic will grow if you consistently produce content.

Then add a few of the great resources that are listed in this thread to track all the campaigns.


Sidney Sclar SID the SECURITY PRO at sidthesecuritypro.com

June 3rd, 2016

I have found that one size really does not fit all. My support is really good at SEO and problem solving on an opportunity by opportunity basis.

Boris Kogan Startups and innovation

June 4th, 2016

I'm a big fan of Hubspot and Google analytics.

Rob Salerno Digital | Marketing Director | Growth Hacker | Lead Demand Generation | Conversion Rate Optimization | Nashville

May 25th, 2016

I'd say KissMetrics with Google Analytics.

Ashwini Manjunatha Marketing & Partner Business Development. MBA.

May 25th, 2016

Well, I use IntellaSphere as it provides analytics that cash be tracked in terms of reach, traffic, engagement, influence etc. by combining the analytics from social media and g-analytics and provides guidance on improving the metrics as well.