I want to understand the importance of market research as perceived by startups and the reasons for which they do market research.
Hey Anonymous !
Well I think market research and market feasibility test is utmost important for a start up cause no real wants to invest good chunk time and effort in something that doesn't work in world?
If you're startup is not a new idea, you can collect the secondary information from similar organisation otherwise please do go for a research and market trial. ..even the best organisation do go for trial to see if any factor in society affects their product ..
.. If trail fails, we can re innovate the product and launch again. .
Hope you got the answer !!