I know that it varies by product, but I'd like to know your experience as far as what % of people that you tell about your product (or advertise to) visit your site and what % of those actually sign up?
Basically, I'm trying to figure out if I'm doing a bad job marketing/designing the landing page or if takeup rates are generally pretty low.
If you tell 1000 people about your landing page, having 10-20% turn into signups would be a good starting point.
I'd suggest to add two tools (Google analytics and hotjar.com) to your landing page to understand what users look at and perhaps deduce what is working or not working (copy, pics, layout, fonts etc).
If you share you web page I could have a look and advise. Thanks
It's less about the content of your landing page, and more about how people arrive there.
As consumers, we're all pretty inoculated to advertisement. Different people have different levels of ad-blindness, and that's beyond our control. (E.g. no site takeover can compel me to action because I close out of any site no matter how interested I am in the content for the sole purpose of 'voting with my clicks.')
So focus your efforts on finding reasons people will pay attention, and get to your landing page. Word of mouth is the most powerful tool you'll ever have! Find ways to incentivize your current users to bring friends. Find a marketing-partner with skill in social-media outreach. Make *personal* contact with people who you believe may end up being your key users. Most of all, make an impact in the lives of the people you serve. They WILL talk about you. A single spontaneous conversation will result in more conversions than hundreds of ad-clicks.
Hope this helps!
One thing that I think can work well is using a facebook messenger bot sequence instead of a landing page as you can actually engage the person better this way, I would be happy to talk further and give advice around this if you are interested.
You've got two challenges in your funnel. Looks like you need to create better messaging in your ads. You're getting a 0.5% click-through rate. You're getting a 35% take rate once people hit your landing page. So add analytics to your page if you haven't already. Figure out what will resonate with your potential customers.
Also, what rate are you seeing?
Peter, it's academicsequitur.com.
Todd, my best data on that is currently from Twitter - about 6800 impressions of our ad (targeted toward likely potential customers), 38 clicks, and 5 conversions.
Todd, the takeup rate once people are on the landing page is about 13% (5/38 = 0.13). But it's good to know that you think our click rate is low. I wasn't sure what a "low" click rate was.
Rick, our target audience is academic economists, and they're pretty hard to find on Facebook, so I don't think a bot would work well.