Investors · Metrics

What metrics do you share with investors/key stakeholders?

Mike Preuss Growing Visible & helping other early stage co's

February 19th, 2013

What are those important key metrics (can be qualitative and quantitate) that you share with your stakeholders? How often? 

Josh Moser Founder at VinoServant, Inc.

February 19th, 2013

This is interesting. I haven't had in depth conversations with investors to date, but I expect this to change. In preparation, I have put together an excel sheet that tracks certain metrics on a monthly and weekly basis. I operate a site at and I have an application in the IOS and Android Stores (VinoServant Wine Price Guide).  Below are some of the  metrics that I follow - 

Number of Restaurant Reviews
Number of Wines in the Database
IOS and Android Downloads
New Visits and Unique Visitors
New Visitors vs. Returning Visitors
Pageviews and Average Time on Page
Pages Visited and Average Visit Duration
Bounce Rate
Search vs Referral vs Direct Traffic

I use Google Analytics so pulling this data together doesn't take a long time.  I like seeing the numbers on a spreadsheet so that I can better analyze what is going on.  

Andrew Rennhack Owner at Effortless ATMs

February 19th, 2013

You can gather all the stats you want, but at the end of the day revenue and profit are really the only ones that they'll care about.

Cynthia Hernandez Founder at KirinGie.Me (Social Entrepreneur)

February 19th, 2013

Why not ask them?  :)

Reporting requirements are typically established upfront which should include the frequency and amount of data expected. Periodic overviews should just offer a summary but include access to more in-depth data for those few who are interested in digging further. 

Mitchell Portnoy Healthcare Information Executive

February 19th, 2013

It depends on the stage you're at, whether you've taken any cash and what you may have already established up front with your investors.  

It's always better to keep them in the loop on a regular basis and provide those metrics in a standard format, e.g., single page executive (investor) summary so they feel like if there's something they need to worry about - you'll inform them before worry becomes a problem that's also an unwelcome surprise.