Enterprise Architecture

What new business roles and functions do you anticipate in Digital and eventual Virtual enterprises?

Jordan Olin Senior Consultant at xMatters, inc

March 1st, 2016

  • What new business roles and functions do you anticipate in Digital and eventual Virtual enterprises?
    • In general terms I break down the current model as follows
      • Executive Roles with Fiduciary Responsibilities
        • Board of Directors
        • Chairman
        • Directors
        • Treasurer
        • Secretary
        • Owner
        • CEO
        • President
        • SVP
      • Common/Traditional Functional Areas (ignoring actors and titles, e.g. COO, CFO, VP etc.)
        • Business Operations,
          • Marketing
          • Sales
          • Identity and Branding 
        • Finance
        • Security
        • Information
          • Intelligence
          • Analysis
          • Data
        • Technology
          • Operational (capex/opex)
          • As Product (for resale)
        • Manufacturing
        • New Product Development / Research / Innovation
        • Production, Logistics and Distribution
        • Inventory
      • What corporate structures and functional area definitions will lead to a more efficient and agile Digital and, or Virtual Enterprise?
        I'm trying to understand what the changes might be between the traditional roles/actors in the Digitial Enterprise.

Kevin Carney Content Marketing works, but needs better tools.

March 1st, 2016

With the advent of Content Marketing (aka Inbound Marketing) I'm surprised morecompanies aren't forming joint Journalism/Marketing departments where the senior guy is a journalist, not a marketing guy. Kevin Carney *Inbound Marketing University * kevin@InboundMarketingUniversity.biz 650-444-1318