Customer development · Product Development

What process do you follow for conducting customer research?

Bogdan Mirkac Electronic engineer / business development manager

October 7th, 2016

How does it drive the development of products?

Sam McAfee Business model innovation and digital transformation

October 7th, 2016

  1. Do a business model canvas
  2. Research the target customer segment
  3. Create a persona (sketch, demographics, behaviors, and problems/goals
  4. Use the channels from your canvas to source about 20 sample people.
  5. Make a list of what you think their top problems are.
  6. Schedule problem interview sessions, have a partner take notes.
  7. Ask them to validate the problems, uncover any that you hadn't though of.
  8. See if you have a compelling enough customer problem to move forward, otherwise start over.
There's a chapter in my book on this:


October 7th, 2016

The key thing is cadence. If you have a regular cadence of customer conversation then you'll always stay in touch. We follow a 1-2 week sprint process where at the end of the sprint, we speak with or test the product with 3-5 customers. What we learn from that is applied into future sprints and product decisions. 

You can find the customers from your existing base, craigslist, discussion forums etc.

Jose daVeiga Technical Due Diligence & Operational (SaaS Services) Expert

October 7th, 2016

Really depends on what product, what market, what customer, etc...