Social Media Marketing · Saas marketing

What's the best SaaS pricing model to use based off the size of a clients social audience?

Joey Jarosz

April 13th, 2016

I see a lot of SaaS companies using this model, but I can't find much info on it. Can anyone share their input? Thanks.
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Devin Voorsanger Program Director, Tech Entrepreneurship @ Zahn Innovation Center at City College

April 13th, 2016

I have found pricing based off of a list or size of audience tends to get in the way of customer acquisition while pricing based on features (freemium model like Evernote for example) is much more helpful on acquisition and retention

Justin Lokitz Author, Professional Speaker, and Strategy Guru harnessing opportunity from uncertainty to Design Better Businesses

April 13th, 2016

I agree with Devin on this one. The simpler you make the pricing model/revenue stream and related value propositions, the easier it will be for you to describe why customers should buy from you in the first place. Plus, your revenue will be more predictable.

Bill Lennan Red Rope Social - everyone is an influencer.

April 13th, 2016

Hi Joey, 
we price based on the volume of comments coming in. 
In some contexts that's based on the direct inbound communications and in other's it includes additional based on searches we setup. 

Jake Dunlap CEO @ Skaled

April 13th, 2016

Hey Joey - pricing should take into account more than details like social audience because you have to work through unit metrics and competitive analysises - these can drive much more accurate and sustainable pricing and packaging practices