Kickstarter · Crowdfunding

What's the best way to quickly get Traction for a Kickstarter campaign?

Rodolfo Hansen Concurrent Systems Architect & Entrepreneur

January 20th, 2014

 We've been promoting on Facebook and Twitter for some months now, and Lifehacker et al said they needed the campaign to exist before they publish it. What are other venues to let people know about our product?
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Derek Dukes Business Development, Startups at Amazon Web Services

January 21st, 2014

This is a pretty solid post on the subject:
http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/

The highlights:
- Focus on and find your audience on small niche blogs
- TechCrunch et al. won't drive much conversion.

From personal experience running 3 campaigns:
- Twitter beats Facebook for conversion to backers
- Video plays will come from blogs, not from kickstarter
- Double down on where traffic is coming from / converting from
- Don't count on much from the native Kickstarter community
- Make sure your video kicks ass
- If it doesn't look like you'll make it, retool / revamp quickly
- Add in reward unlocks as funding tiers are hit

Albin Bajramovic

January 20th, 2014

https://flipboard.com/section/lean-crowdfunding--bzJif1 
collection of articles you will find very useful 

Andy Keil Building smart products at Waldo Photos

January 20th, 2014

Great to see you're in Austin.

Have you already trafficked the typical meetups? And I'm sure you're familiar with Atlas but have you talked with them yet?

I worked with Supermechanical on their latest, Range, and can answer any questions you may have.

Shannon Code Chief Architect

January 20th, 2014

What's the product?

Shannon Code Chief Architect

January 20th, 2014

From what I've seen partners partners and news coverage, I couldn't get any traction with a single press release. I actually never had mine take off so I shelved it. I'm curious about the magic formula as well. 
Also good job picking kickstarter, indiegogo wasn't impressive. Here's my stale campaign. http://www.indiegogo.com/projects/inciteyourself-pattern-discovery-engine-quantified-self/x/4401025

Jared Hardy Founding Director at Data Roads Foundation

January 26th, 2014

Has anyone here used CrowdTilt at all? I bring it up here because I'm considering running a limited local "friends and family" crowdfund trial for a hybrid for/non-profit project, before bringing it out as a larger national Kickstarter or IndieGoGo campaign. Based on the advice above, I'm now wondering: might there be a way to get the CrowdTilt campaign participants to become the first 30% boosters to a larger campaign? That way everyone in the first 30% would be making some form of cash commitment before the larger campaign begins, because cold hard cash up front is always a better predictor than promises of future cash. This mini-campaign might also provide a proof of concept for the core campaign goals.

I'm intrigued by Derek Dukes's statement "Don't count on much from the native Kickstarter community". If the crowdfund platform's community doesn't impart any great advantage, then are the X% fees they take out really worth it? Why not just use a DIY crowdfund/billing platform on your own domain? From what I hear, DIY crowdfund software exists that makes it easier to A|B test different campaign titles, images, videos, and lead-in copy to help refine the pitch after first release.

Rodolfo Hansen Concurrent Systems Architect & Entrepreneur

January 20th, 2014

@Shannon Code It's a fitness app I've teamed up with a Personal Trainer to do. Its an ambitious holistic tool, that should integrate with your gym / personal trainer. Since the idea comes from his needed to send plain emails / keep spreadsheets with his clients. Our goal is to have the trainers ask their clients to start using it, since it will make their lives easier, as they asses / and track what they're doing. (http://kck.st/1h7LDRv)

David Lynch Firmware and Python Automation Engineer

January 26th, 2014

@Rodolfo, Your product looks like it is done.  I have seen lots of fitness apps.  I don't see how yours is different?  You certainly look capable of making it.  It is very professional.  But why would a writer want to write a story on it?   Why is it better than all the others?  That is what I didn't see.

Just my thoughts from looking at your campaign.  I think that I have the novel factor in my project, an interactive sword fighting game.  Feel free to preview it and give feedback.  Thanks!
http://www.kickstarter.com/projects/249843019/578604566?token=3eeec8ae
http://sabertron.com

Rodolfo Hansen Concurrent Systems Architect & Entrepreneur

January 20th, 2014

@David Lynch 

It wasn't communicated properly to me that we could work out the articles while it was in preview mode!... :/ I just posted the link to the actual campaign to Shannon. 

My understanding is that this is suuuper slow adoption, half of the pledges are still friends and family.

@Daniel Caplin, thanks for the link, I'll try cross compare our language to the one on the link!

Rodolfo Hansen Concurrent Systems Architect & Entrepreneur

January 21st, 2014

@Andy Keil   we are trying to get hardware partners! I'll try and contact them again, thanks!