We have a business model and vision in place but want to get insight from users in a particular space to help guide our build of our MVP. We've used SurveyMonkey before and paid for survey responses but we'd like to make new surveys and focus on specific demographics (without fake responses). Does anyone have any suggestions of how to get the surveys in front of these demographics? Or any general advice on getting user insight to build an MVP?
If you have a business model, then you should already know this. Your business model defines how it is you get your product or company in front of customers in order to make money.
It sounds like you are putting the cart before the horse. That is part of a startup's job is to figure out that stuff. Scratch that...that's ALL of a startup's job.
If you are having trouble finding people who want to see your MVP...there may not be a business there. Or you just haven't found out where they are hiding if it's a niche product.
Start with friends and family and work out from there. Do whatever you can to find where those customers are hiding. If your idea is worth anything at all, you'll find them. If not...into the garbage can...or the back shelf. But definitely not ready for market.
At Rogue (www.roguestartup.com), we generally start with defining several target markets for the application/service/etc. Then we ask the question: where do people like this live and breathe. From there, there are any number of tactics to get people to try your app and get feedback. One technique I use is the "coffee shop" test. I'll target a coffee shop that services a target demographic for my app. Then I go and show people ... sometimes buying them a cup of coffee. I generally get good solid feedback doing this.
Just an idea ...