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Eric Robertson

Creative Director at Green Lake Jewelry Works

As a brick-and-click business, managing inbound leads online in the same way clients are greeted in the store can be tricky. While cherry-picking or outright ignoring clients in the store would be unheard of among sales staff, it could be routine behavior with an online business left unchecked. What are some tips for managing inbound leads so all have the chance to make a sale yet no customer falls through the cracks?