Marketplaces · User engagement

What should be considered an active user?

Renu Madaan Software Testing

March 17th, 2017

We are in the process of discussing with angel investors the potential of a marketplace that we are developing in order to foster interactions between college students.

At the moment we keep hearing about how important is to monitor the engagement of active users and how that trend/curve develops on a monthly basis. My main question here is what do investors or folks typically consider to be an active user? Appreciate the responses.