The knee-jerk "learn to code" feedback given to a significant number (the majority?) of non-technical people does not really work. In reality, this is not all that practical, but it can work if you have a strong guide to assist you. For me, "learning to code" was 4 years at MIT plus 20-years in the field at this point. You do not want to do that just to build your business.
What I have found, instead, is that it's better to raise the "Technology IQ" of the business side or the non-technical side rather than throwing them deep into coding. A fully functioning company is more than just writing code. It's designing the new features, architecting the system properly, building the back-end and front-end, testing, DevOps, and so much more. A top-down, comprehensive perspective is far more valuable than a bottom up nuts-and-bolts approach. It is not simply "code" - that is too simplistic and naive a perspective.
Raising your Technical IQ also comes down to your best method for learning. Just like some people aren't meant to be painters, not everybody is meant to be a coder. But that does not mean not to try. Rather, you need to find the optimal way for you to learn and digest just "the right amount" of tech so that you can be truly effective.
You will note the large number of people telling you to study a specific platform (like PHP, Ruby, Ruby on Rails, or WordPress). Do not listen to these people. They do not know your business or your product, and you will waste a lot of time learning something that won't really help you all that much.
So what do you do? If you have tech on your team, leverage them. Make sure that your team can train you, rather than you learning on your own. Make sure everything is clear, concise, and transparent. Keep asking questions until you understand. If you do not have a tech team, get an Adviser to guide your education until you have the right tech team in place. The Adviser will be able to help you focus on the real topics to understand and can help you debug or clarify what outside technical people are telling you.
I do encourage you to try, but if you want to minimize pain and resource drain, leverage your team or get an outside Adviser to educate you.