Social Media Marketing · Growth hacking

What small things can we do to improve our social media presence?

Chloe Hartford Cofounder/CMO at USalesy

July 27th, 2015

I know social media is important, especially for a new company to get their name out there. I’ve heard that even adding not super relevant images to your tweets can drive your number of retweets and general interaction. What other small things like that could we do to improve our presence and increase our # of followers? Specifically focused on Twitter, FB, Instagram, and other popular outlets. What are some hacks people have learned over their time using these platforms for their business? What hacks have grown your social media presence without much effort or $$?


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Margaret Brown Founder/Social Media Marketing Strategy at ANROMA - SocializeLA.com

July 27th, 2015

HI Chloe - great question.  

A small and powerful step is spending 10-15 min a week engaging on Twitter, FB, and Instagram.  Follow like-minds, target audience.  Like their posts, comment, and just be a friend.  This may seem like a small step, but you'll be surprised at the return.  

Posting is important, ENGAGEMENT is just as/if not more important.  Hope this helps!

Margaret
Twitter @margmarieb

Jerome Pineau Digital Transformation Consultant

July 27th, 2015

If you're thinking of social as a "hack" to begin with, I think you might want to revisit your whole purpose for having a social program. More importantly, what specific business goals to you have to justify "growing followers" - what's the end game?

Charles Leahy Digital Marketing Assistant at Holborn Assets LLC

July 27th, 2015

For YouTube only, in the section that allows you to add tags/keywords, add your competitors names to your tags. Bit cheeky, but will increase the chance of your video showing up in the right hand "Suggestions Section" next to the video, as YouTube will 4 times out of 10 see it as related. 

E.g. CNN adds a YouTube clip called "CNN catches dog eating cat". The BBC add the same video called "BBC catches dog eating cat", but every news outlet has that video, so in the keywords add "CNN, ITV, New York Times, Daily Mail ect ect. Then there will be a much higher chance of it showing in the "Suggestions Box" next to each video. 

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Guorui Su Head of North America at Dreamore|Hive

July 27th, 2015

1. Include (relevant) photos in your post
2. Tag (relevant) people / Key Opinion Leaders/ accounts who may re-tweet
3. Really work on the content 

Richard Harris Top 25 Inside Sales Leader, Public Speaker, 40 Most Inspiring Leader, Sales Trainer, Start-Up Advisor, SalesHacker

July 27th, 2015

I use a tool called SumAll which aggregates my social media and shows me some high level data. It also sends out a tweet automatically thanking my top commenters on twitter. I find this to be vital to building the brand. I am sure there are other similar tools but it's something to encourage engagement and people always like it when they are mentioned on twitter so its useful

Michael Boezi Writer, Strategist, Educator.

July 27th, 2015

Hi Chloe, it's not just about social media - what you're talking about is content marketing, which is a part of an overall content strategy for your business. It treats content as an asset, and has very clear goals and metrics by which you measure those goals.

I just launched a new podcast to help with this called "Marketing without the Marketing." A good start for you might be "Why Content Marketing is Your Only Choice" http://bit.ly/mwm-003, because I really believe that for small businesses and startups. The traditional channels can come later, once you have a foundation of trust, and of course, capital to spend on traditional campaigns.

Amy Vernon Audience Development. Community, content & product. Prize-winning journalist & writer. Connector of people & ideas.

August 4th, 2015

You can build your audience without expending much effort or without expending much money, but you can't do it without doing one or the other. All the people telling us how they built their followings or audiences for "free" using social media are lying, because they spent time doing it - and time, as some say, is money.

You look back at people like Gary Vee and Pete Cashmore - they spent hours upon hours upon hours of time on Twitter and other social media sites to build the audiences they did. And neither would tell you they did it for "free."

Nick Imrie Experienced digital MD, Senior Marketing Executive & Board Advisor

July 27th, 2015

Hi We use followerwonk (a moz tool) to ensure quality of followers and following / to ensure we understand bios / keywords etc We use bufferapp to schedule tweets and ritetag to identify popular hashtags As we are b2b (like u?) Our primary metric is "number that opt-in" to our database (for email marketing / lead nurture) - likes /favourites / retweets etc are all vanity metrics :-) Bit late to the game but about to start with Twitter cards.... Hope that helps.... Nick

Jerome Pineau Digital Transformation Consultant

July 27th, 2015

Oh and btw, doing it right takes major effort and significant $$ as well :)

Anonymous

July 29th, 2015

Success in social is down to three main factors:

1. Content
2. Audience
3. Timing

1 & 2 have already been covered well with other answers. Timing is also important. Your best time to post may not be office hours, so you need to test when you you post to get the greatest reach and stand out from competitors.