Mobile Apps · Social Media Marketing

What types of App Launch strategies have you used in the past? what were the results?

Andy Najjar Founding President at Ricei North America LLC.

September 17th, 2015

I am in the process of having a BETA release of our Android & iOS app. We are in the process of building our launch strategy.

 What ways have you used to spread the word and increase users/downloads besides the pay per download methods Facebook and Google offers? 

Please share creative approaches to creating a movement, making it viral and what resources/ tactics were used. 

Thank you! 
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Federico Segura Catalyzing change in the financial services industry

September 17th, 2015

When you are doing a beta launch and trying to drive downloads, you have to focus on three areas: identify your early adopters, identify the right messaging to get them to download, and make sure the landing page is enticing. You have to focus in on narrowing down the initial groups through testing via facebook ads and seeing response rates. Alot of lean startup here, build measure learn. Figure out what works and why. Know what drives your customer to want to use your product and market towards that side. Example is if your email productivity app, look at peoples who interest on facebook is inbox zero... Be specific enough to learn. 

I know this isn't techniques, but with a beta release you have to market towards people who are willing to take a leap of faith with your product, go into the unknown and more than anything they want to go and try this out!

Andy Najjar Founding President at Ricei North America LLC.

September 18th, 2015

Federico those are some great points!  I will definitely consider that. 

The other part of my question is actually speaking to the physical effort of spreading the word. Is it boots on the ground? influences? colleges? 

What are some winning formulas to creating a wave of movement? 

thank you! 

Marius Gheorghe Visionary, Entrepreneur, Start-up Developer

September 17th, 2015

Great answer Federico Segura.

Tommy Lee Director of Sales at Footmarks | Sports Technology & Fan Engagement

September 17th, 2015

I just started at Influence Mobile and we're creating a mobile engagement ad platform that can drive both installs and usage of your app. We're looking for new apps to launch with all of the time. Message me.