Business Strategy · Marketing Strategy

What types of business do you know besides B2B and B2C?

Dimitry Rotstein Founder at Miranor

July 11th, 2016

I've been researching different types of business for a while, and summarized this research in a Pulse article:
https://www.linkedin.com/pulse/cant-decide-between-b2c-b2b-heres-4-more-choices-dimitry-rotstein?trk=mp-author-card

In addition to B2B and B2C, I'm describing B2P, B2F, B2E, and B2A, all accompanied by business models, expected revenues, marketing channels (and more), most appropriate for each type.
Can you think of any other type, or business models / marketing channels for the given types? Any comment is appreciated.

P.S. The article is illustrated (with my own drawings) for your entertainment :-)

John OHanlon Owner of Banks Printers

July 11th, 2016

I was a member of BNI which is a business to business networking organisation

Victor PMP Director of Business Technology at PermaPlate Co.

July 11th, 2016

I can think of one.  BTNP.  Business to Non-Profit.  I have worked with Non-Profits and their concerns, needs and decision processes are very different from for-profit and governmental groups.
Victor

Chicke Fitzgerald

July 11th, 2016

B2B2C, where we provide our product to others to embed in their system for consumers to use.  The challenge is that the marketing messages for the business are different from the marketing messages to the consumer.

Victor PMP Director of Business Technology at PermaPlate Co.

July 12th, 2016

What I found was that non-profits are typically focused on fund or grant accounting.  That may seem like a minor accounting difference, but the reality is that the grants are typically coming from external groups that want to see a human benefit to their donations.  For example, "This system will allow for better distribution of donated medication to sick people in Africa and for every dollar spent, $50 in health benefits will be derived for targeted sick people"
Also, non-profits frequently start out from a position where they deserve a discount from your list prices since they are providing a public good.  This requires a more delicate negotiation strategy in many cases. 

Dimitry Rotstein Founder at Miranor

July 12th, 2016

> I can think of one. BTNP. Business to Non-Profit. I have worked with Non-Profits and their
> concerns, needs and decision processes are very different from for-profit and governmental
> groups. 
> Victor

That's a good point. In your experience, how much would a non-profit be willing to pay for a software product/service that they really need, as compared to a commercial entity? Do they require a different approach in terms of marketing channels or business models?

Roselle Safran Co-founder / CEO at Uplevel Security

July 13th, 2016

B2G = Business to Government

Dimitry Rotstein Founder at Miranor

July 14th, 2016

B2G = Business to Government

Is it different from Enterprises in terms of revenues, business models or marketing channels?

Roselle Safran Co-founder / CEO at Uplevel Security

July 14th, 2016

Usually, yes.
The procurement process is quite different and the pricing is often lower.