I am working to solve the Real Estate home buying and selling problems and want to learn whatever there is to increase my odds of success.
Can someone suggest:
Q1. What’s the best way to learn about actual user experiences for home buying and selling?
Q2. Assuming sellers and buyers have the magic wand, what would they like their overall experience to be?
I want to understand the top three biggest pain points for home buyers and sellers and if you can point me to the right place, I will highly appreciate your help.
It's getting a little harder because we're moving into a weird time where the next generation of home buyers are having a difficult time, well, becoming home buyers.
I'm guessing you're focusing on "the next" home buyer and not current owners who are looking to transition between properties...
(If I'm off the mark let me know)
I'll do my best here to drop some user research insight:
Q1: Honestly, talking to them face to face. Sure, other mediums are good but if you're looking to truly improve the user experiences than you need to have a good understanding of the user emotion.
I say this because ownership and the entire process is an emotional experiences. It isn't the same as running some HotJar plugins or calculating APV.
To answer your question, try going trough local listings or find open houses and speak to the seller. Tell them you would like to talk to the final buyer for a case study (offer the seller some form of value- you probably already have something in mind.)
Put together a direct marketing piece (old school) and leave it at homes that are recently 'Sold' in your area. Address it to the home owner and ask them to call you at the least. (Note: Because of what they've just been through, yu really need to offer something of value to them.)
All of this applies to the seller as well.
Q2: I've learned to fucking assume nothing- zip! With that said, if I had to make an educated guess, I would say the experiences for these people would be minimal life impact (MLI).
Remember that life doesn't go on pause when going through the home buying and selling process. People not only need peace of mind; they need to be able to continue their daily lives with minimal blow over/concern.
(All this data was gathered from my brother buying a condo- it's something.)
Really hope this helps,
Q1 there is a lot of market research out there on home buying and selling but you would have to pay for membership to view the data.
Q2 I would think buyers want to buy and get the best deal and sellers do as well which is conflicting b/c one affects the other. But most of these situation they would want to do it in the easiest way possible = less time, easy transaction
I would start with some Google searches on topics like "home buying horror stories" and "home selling horror stories" (and searches for positive too, but if they're positive, there's likely not a problem to solve). I did a quick search and found a ton of info. Review it, get an understanding of the challenges and pull out common themes.
The process of buying/selling a home is different in different markets, so you need to consider that. I'm in the U.S., so I'm speaking from that perspective, but the process of buying a home is different depending on which state you are in.
What market will you be targeting? Buyers, sellers, realtors...? There are different problems for each of those, and frequently the realtor coordinates services for the buyer or seller.
I would then talk to realtors/buyers/sellers. It will be more scalable if you can talk to National Realtors Association (it doesn't hurt to ask!) or similar organization, or form relationships with realtors. The realtors may be able to put you in touch with their clients, but they will want to know you are not wasting their/their clients' time.