Customer Acquisition · Customer engagement

What’s the best way to market/launch a marketplace that connects caregivers to families of children and adults with disabilities?

Oscar Caicedo Founder of Care On the Way, Co-founder of FeedMobSF, Vendor Relationship Manager, Jack of all Trades

August 14th, 2019

I’m building an iOS and Android app that connects caregivers to families of children and adults with disabilities. The app will be ready for the market in the next couple of months. What’s the best way to launch a new app? What do you think is the best marketing strategy? Are there any free sites that I could take advantage of?

Have you ever used any of the free beta testing sites?


Apologies for all the questions. Please feel free to elaborate further than the questions I asked.


Thank you

Ilya Lipovich Angel Investor/Operations leader

August 15th, 2019

Oscar. Once an app is launched there a number of channels to drive installs. Obviously the 1st one is hoping that the app becomes viral in nature and picks up steam on its own. 2nd is attracting influencers in the space and having them promote the app through their social media channels. 3rd is trying to partner with organizations where caregivers and clients (supply/demand) are circulating and having that organization promote your product. 4th and most expensive is driving traffic via paid channels... here you will be competing with millions of other apps bidding on installs. My company is currently building a similar web platform for a client... so once done traffic will be directed to a website instead of an app. If you wish to discuss more, feel free to reach out directly. ilya.lipovich@getcider.com

Zainab Ali Producer

August 16th, 2019

What about using a Marketing site for caregivers (i.e. Family Caregiver Alliance - https://www.caregiver.org/ )?

David M

August 19th, 2019

Very cool venture! I would be interested to review your business plan and offer suggestions.