Fundraising · Marketing

What's the best way to market our genuine UK based ICO in the UK market?

Aman Sood 18+ years of hands-on development experience.

Last updated on March 12th, 2018

Hi Marketing Guru's,

We are developing a marketing strategy for a token sale of our ICO, (A UK based recruitment disrupt-or) & want to target UK market efficiently.

Please could you guide me which channels can we take.

We are a genuine team and the product has got thumbs-up from more than 500 Experts in HR industry.

This marketing campaign is suppose to reach out to the people who invest in crypto ICOs and share with them the opportunity to invest in this very innovative recruitment platform.

Best regards,

Aman Sood

Paul Garcia marketing exec & business advisor

March 12th, 2018

As a marketing guru, this isn't really a marketing question (yet). Starting with a target market is backwards. You need to start with your product offering and determine the product-fit to assess its value to your market.

What have you done already to determine that your product is something that UK customers want and will be loyal to?

Developing a product and then seeking customers to buy it is the reverse order in which to operate and leads to fast failures or a lot of wasted capital if your guess was at all wrong. Always seek the right fit in a small sample before repeating the sales effort to an expanded audience. If you're able to acquire and retain at least 50% of a reasonable sample of customers, then you likely have found a product-fit worth marketing. Marketing can certainly help you communicate with pilot prospects and analyze customer behavior, but they cannot help you sell a product that isn't wanted.

Jenny Kwan Co-Founder and Technical Lead of Woodlamp Technologies

April 1st, 2018

You want to do an ICO. So why would someone buy your coin? In other words, what does your coin buy the holder? Then find that niche community and market to them.