In this article Franco Caporale explains how Thought Leadership Dinners with top prospects and customers are converting more big accounts into opportunities than any other sales initiative.
What interesting and unusual initiatives have you run to get past all the gatekeepers and open up a conversation with someone at a high value account?
red carpet demo week. set up a fantastic demo with first class meet and greet experience, and invite decision makers from all over the world to come experience. fantastic demo was key followed by intimate conversation.