It's often the case that there are some established brands (in my case Marvel and DC) who won't let go of their marketshare without a struggle. I would love to hear your best tips for taking these big players head on and win.
Nick, I read your bio. Feel free to reach out to me. Happy to consider your comic series and who I might know. One guy in particular I have dealt with in the past who is very passionate about comics, but he oversaw the X-Men and Spiderman series, so not sure if "dark" would be a fit. Also someone in David Fincher's camp Im wanting to think got behind a darker, "edgier" comic..animation...fincher...or Sam Raimi...maybe spike Jonze...one of those guys because I know partners of all of them and I remember seeing some doc on this animated series that was obscure and how they helped get it made. There are all kinds of ways to go about it though. Marvel and DC are tentpole so introducing a new comic with no traction is going to be extremely difficult. Not sure if you have an agent, but that comes into play. With film, a following on the side is a good start. There is a lot more that comes into play..agents, who is interested if anyone, is there money behind the project. And it may be that you may not want to go straight to the bigger guys. It could be that the smarter play is to find the guy who is about to hit..the director, actor, producer, even writers. In the mean time if you can turn that 13k followers into 500k, or 2 million that is only going to help your case.
But you can build which is essentially producing. Below the line elements aren't really going to do too much moving if you are trying to go the studio financing route. But if you get enough respected below the line elements that can attract some of the above the line elements that can move it.
I have at one time or another dealt with the CEO's of all the major studios. What I can tell you is you have to think of it like the movie BUSINESS. Studios are owned by shareholders. I know guys who have invested a billion dollars in slates of film financing and never seen any of the movies because the movies are nothing more than a piece of a 20, 40...100Billion dollar portfolio of assets. And the guys who run that....may occasionally and rarely stick their neck out to fund something that they are passionate about that doesn't make sense on paper but its rare. If you have a plan for videogames, I can consider that as well. But again, best way is to have the following on your own to the point people come to you.
Exploit their weaknesses. They are big and impersonal. You can also provide more services to help others. Even though these companies are big (Google, Amazon and Facebook) they provide more services and tools then anyone else. Take this theory and run with it.
Find a niche or two and kick ass at meeting it's needs and build a hardcore base that you can always rely on as you expand.
I don't know if I have the best answer for this, but I believe if you truly love what you do and what you do influences others around you, then you may be on to something. If you think its worth pursuing then don't stop because there are already two "big boys" out there leading the competition. Eventually you'll find others who want to be a part of your business and maybe one day it will become a big boy too.
Find what all successful startups have in common. Usually involves some sort of referral program.
Taking the big players head on is not the way to go... I'd suggest creating something different that your target market is willing to pay for...
Here's what I'd suggest...
Check out my post Should You Be Looking For That “Revolutionary” Idea?
You'll see a link to download Roy Primm’s Niche Creation And Improvement Secrets That Build Wealth. It is pure gold! It is the best resource by far to look at "new twists" on existing businesses. I highly recommend reading and working through the exercises at the end of each chapter. If you invest a couple dozen hours, you'll have a "laundry list" of ideas to help you grow your business.
Well, Nick, in my own opinion, to take on the big boys, you have got to drop that idea first. If you enter the market with the mindset that you have a fight with competitors, your business won't live to tell the story after your supposed good fight.
I have always maintained times without number that, I don't have competitors. I have contemporary. So, I see my competitors as peers in the market.
So,to maintain a competitive edge over these supposed contemporaries you just need a simple tactics. Focus on satisfying yyour customers. Seek to delight them with your product or services.
In my experiences, I have found one area that is usually the weak points of multinational companies. Or large corporations. It is service. Watch to see how you can best satisfy your customer through customer service. Or customer experience.
This s a part I would rather choose if I have a large company in my market. You don't always have have the luxury or the resources to fight your supposed big boys. So, why don't you leave the big fight to John Cena to take on. My 1 cent though.
First of all you will need some kickass super hero comic books, amazing characters that people would love to read about, and then millions of dollars for marketing. Most important of all, a lot of patience.
But why do you want to take on the big boys? stop focusing on what competitors are doing. The best tip would be to focus on your own business. DC and marvel are in another league. Put in the hours, work hard and smart, build a great team, focus on creating value for your target audience, make them love you and eventually you will reach to the top.