Quick one for you - we are a new B2B product currently in stealth mode. Our product is in the hotel space. We have full MVP/demo and are about to sign on our first few early adopter clients. We're in the process of evolving the MVP into the full first release product. We have remained in stealth mode without any product website or lead-capture marketing, for three main reasons:
1 - to close some initial deals with early adopters so we can bring some credibility (ie show some brand logos on the product website)
2 - to not look too amateur-ish or startupy (if thats a word!)
3 - to stay 'off the radar' from some direct and in-direct competitors
Part of me wants to get the website up, and 'scream to the heavens' with excitement about the product and measure clicks/leads etc to the site. However, the other part is being cautious as this is a B2B product and we feel we'll be looked at under the microscope a little more from prospects as we're selling to businesses.... than we would consumers if we were a consumer start-up. Plus I feel our early adopters won't be coming from any search marketing campaign, they'll be coming from curated prospecting and relationship building.
- Stay in stealth mode and sign up one, two or five? clients before launching publicly with a site OR
- Quit worrying and get the hell out there? Even if there isn't any endorsement from business yet?
Aside from LaunchRock and building your own product site, what tools and techniques do you recommend for getting the word out there?