Marketing · Sales

When you started your business, what was the first sales strategy you used to sell intangible services?

Michael Urresta Cofounder of Brigades Anti-Theft security

Last updated on December 3rd, 2017

I am expanding a security company from a different country to the US and would like to know if you have recommendations to sell intangible services.

Wes Zimmerman Our Experience helps you reach your goals.

December 7th, 2017

I did research to choose prospects that had needs I could fill, then I asked for and got appointments with the person who could buy an intangible service. Those first appointments were planned so as to create a relationship and ensure a second appointment. 50% of the second appointments ended with a work plan, at fee's that were substantial. when the work was complete, customer referrals kept me busy.


The key is to build and maintain a relationship, because we all buy from people we like and trust.


The methodology for this is available to you and any consultant to license for a nominal percent of earnings from its use .


Call me 480-628-2450 or weszim.7one@gmail.com


Wes Zimmerman

Edward M. Yang

December 3rd, 2017

When I first started doing PR consulting in 2004 part time, the first client I ever got was via a free ad on Craigslist. Getting that first client as a reference helped to break through that initial barrier of doubt. Every industry, city, interest group etc has different social media groups or websites that you can reach out to people for free.

Krishna Soni

December 3rd, 2017

I would suggest digital marketing strategies (paid adwords, emails) for quick result.

Andrew Curnow Full time sales manager, part time entrepreneur.

December 3rd, 2017

Get out in front of people as early as you can and try and sell your service. Listen to feedback and iterate your product and pitch. Rinse and repeat.

Bizgro Net Founder at bizgronet

December 9th, 2017

Do thorough research about similar security companies in the US, adapt their strategies adjust it with yours, compare to current and future trends.After that conclude on your

Curt Sahakian Attorney

December 3rd, 2017

Type of security and price point please.

Musaope Mtamba

December 3rd, 2017

You need to do needs analysis and do gap analysis to come up with a product and service that addresses what is shot of the market.

Steve Owens

December 3rd, 2017

My best guess would be a hybrid inbound/account based strategy. Use the inbound strategy early in the funnel, and then, then convert to account based latter in the funnel.