Online advertising · Marketing Strategy

Where can I advertise to technology workers in Silicon Valley?

Yvonne Shevnin Owner at PointsConnected

September 15th, 2016

I am in month six of a personal services start-up called Snuggle Salon. We provide services in the Greater Bay Area. I am advertising in the usual online sites Facebook, Twitter, Google Adwords, Craigslist, Yelp, Meetup, Instagram.

I need more ideas....business is down in September.
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Devon White Owner at Storyteller

September 15th, 2016

Hi Yvonne, 

You can add targeted programmatic banner advertising including remarketing to your roster of marketing tactics. 

I see you're using Google analytics and some tools from Twitter and Hotjar. You could also add pixels from a programmatic agency. Those will allow you to "follow" people who have visited your site, encouraging them to buy for a few more days. The better of the companies offering these services will have learning algorithms that will optimize your spend and thereby your ROI.

The same companies should be able to offer geo-fencing allowing you to display only on devices in or around Silicon Valley. As well, they'll have sophisticated demographic targeting, so if you know who your most likely customers are you'll be able to target them on nearly any sites they visit - including premium sites like NY Times. 

Beyond that, you can build yourself a thought leadership position by publishing to relevant sites, magazines, blogs, etc. And of course, make sure you're name capturing and building strong email campaigns. You can offer special deals during down months then.

Hope that's of some value. 

Best!

James Sullivan Direct Mail & Digital Solutions, that also may need Public Relations, Print Production and more, for less...Now

September 15th, 2016

Hi, I would suggest you or someone, write an article about your company for the SF Business times.
Jim Sullivan
Project Director
Optic Nerve Research

Sidney Sclar SID the SECURITY PRO at sidthesecuritypro.com

September 15th, 2016

What you you tried already?
Meet up, social media, chambers, and business journal lists may help?

SIMON ROGER Digital Marketing Specialist at Media Systems India Soft Solutions Pvt. Ltd. (MSI)

September 15th, 2016

Focus More in LinkedIn. It's a B2B platform.