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Danny Schaffer

I help startups find and convert better prospects through LinkedIn

As founders we're all constantly selling and being sold to. I've read tonnes lately on how AI is the future of sales. I've also used some awesome apps like Charlie to get insights on people I'm meeting beforehand.

I've always believed sales was about relationship building. And that people want to buy from people they like, not companies whose products have the most features. So this article by the guys at Predictable Revenue really resonated with me. It talks about how creativity and connection are becoming more important to salespeople looking to differentiate themselves and their products, to stand out from competitors.

I'd love to hear what this community thinks about the future of sales and the current direction you're all actively driving your teams right now.