AdTech · Advertising

Which ad networks support targeting?

Sati Hillyer Looking to Hire a Ruby Engineer to join OneMob - 2015 Gartner Cool Vendor for CRM Sales

December 18th, 2014

What ad networks support targeting specific individuals? I don't mean demographics, I mean a specific person based off a unique identifier (like an email or phone number)? Looks like FB does, any others?

Sanjeev Rao

December 23rd, 2014

I know that DSPs let you target the way you are want. There are a couple of companies that you could use for that; however you may need to meet minimums. Liveramp and Neustar AdAdvisor. If interested, send me a note and I could tell you more.

Scott Elrod mHealth technologist☁ex-COO/CIO@Cloud 9-tech for behavioral health■ex-CIO@AmeriDoc(now Teladoc) healing 1.5M patients

December 18th, 2014

A different research avenue might be the API or programmatic interface that manages those multiple mobile ad networks.
These companies should be able to provide you w/a list, incl pros and cons of each network.
Appboy.com
Fiksu.com

Joanan Hernandez CEO & Founder at Mollejuo

December 19th, 2014

Hello Sati,

You're asking the holy grail of advertisement, which in turn it's not that easy to do. Technically is possible to achieve it, but for -obvious- privacy concerns, platforms (web, mobile, Facebook, etc.) anonymize information so advertisers can't target specific individuals.

Cheers,
Joanan

Vasudha Srinivasan Manager, Corporate Communications

January 6th, 2015

^^ Sanjeev is right - a DSP is more likely to be useful in targeting your audience more narrowly. For example, PocketMath ( a self serve DSP where I work), offers targeting in a variety of ways including targeting specific device ids or specific publishers. 

If you'd like to find out more, you are welcome to check us out at www.pocketmath.com or drop us a note at sales@pocketmath.com

Jennifer Beever Marketing Consultant | CMO for Hire | Digital & Inbound Marketing for Growing Companies

December 23rd, 2014

You can target paid advertising to Twitter users by Twitter name, such as industry influencers, media. Those who mention your or your competitors' products...

Drew Paquette Digital Product Management leader

August 31st, 2015

Aside from FB or Google, deterministic user matching is best left to companies like Liveramp or Twine, whom you can use to "onboard" your user list or CRM database into targetable segments. You can then activate those segments on most open exchanges (if you're not already using a platform of your own). 

One word to always keep in mind with any sort of hyper-targeting: SCALE. Unless you're working with a really large dataset, you're better off testing some different types of data, such as retargeting pools and third-party modeled segments. Set up several small experiments using different types of segments and evaluate what best drives performance, adopting a scientific approach rather than presuming to know who you're best customers are! (Unless you're doing CRM, of course, in which case I'd check out Liveramp to get started.)