SEO · Content marketing

Which companies have successfully created blogger programs?


December 1st, 2014

I’m looking for examples of companies that have successfully created blogger programs as part of their content strategy - that is, formed a network of (independent) bloggers that contribute to the company blog on a regular basis. I’d love to hear which companies ahas done this both successfully and unsuccessfully. So far, i see a few that have done it successfully - Moz, Internmatch, Classdojo and Kissmetrics.  Are there others and what (do you think) are the key aspects to running a successful program?

Carlos Inguanzo

December 1st, 2014

Hi Alexia, I'm a big fan of Zapier and Invision, both of which I think have more than successfully achieve this milestone. Although they have lots of posts written by their own employees, they do regularly invite independent industry related bloggers to contribute.

Zapier's Blog:

Invision's Blog:

Love to hear which other examples has this community found!

Mark Watkins Founder, The Hawaii Project

December 2nd, 2014

Although it's since been acquired by Groupon and subsequently closed, Uptake (a travel site) build a very sophisticated and wide "blog network" (and got great SEO benefits btw), getting travel bloggers to post unique content with backlinks to Uptake's site.