I'd appreciate any feedback about three domains I'm considering for my business. The company name is Mighty Smart. It is a website to find pricing data for professional design projects. Which URL would you use and why?
If it's tech related, I don't mind the .io domain as it's popular within the tech/startup world.
As a marketing executive, I wouldn't use any of these, especially not .art
Almost nobody is going to figure out that .art is a domain extension
The first thing that will happen with a .co is that people will type .com and get to a different web site before figuring out it's not yours.
And .io, that just means you were late to the game and kind of lame.
My honest opinion is that you should spend the money to buy mightysmart.com from the company that's parked there if you truly feel there is no better name for your company that Mighty Smart. Or you can try to buy mightysmart.net from the company that isn't even using it to park junk.
Lastly, mightysmart.org is available, and it's way better than the first three. Get it today while you consider buying .com or .net from their owners.
Paul- thanks for the feedback- much appreciated. I agree with you on the .art- although if you remember, a particular company started as instagr.am before buying their .com. I also think that in most cases, users will conduct a search via Google, so a simple ad for the company name is a good solution. Companies like angel.co have been very successful without purchasing a .com and I have never really liked .org for a profitable organization.
@Kevin, it entirely depends on whether your advertising is online or offline. You're correct nobody retypes a link in a digital ad, but if you expect to ever use advertising in traditional media, your co-opted domain extension will not serve you well. Who the heck cares if a .org is for profit or non-profit? Large for-profit organizations like the National Restaurant Association, who makes over $55million a year, are .orgs.
Comparing yourself to instagram is a stretch. The spend on advertising for them is massive and even they knew they should own the .com.