Email · Security

Who are investors for security startups?

Kostadin Kostadinov

April 2nd, 2016

My company Simple Security is developing a service SafeMails helping SME to exchange protected emails end-to-end and making the process both strong and simple.
Looking for accelerators/angels interested in security projects.

Ben Littauer Angel Investor and Management Consultant

April 3rd, 2016

Hi Kostadin,

I'm an angel investor here in Boston, though I'm unlikely to be a good prospect for you for a couple of reasons - I'm pretty tapped out right now, and I tend to invest locally. But I can give advice, and I'm something of an email expert, having built a long career there, including specific work in email security.

The bottom line of what might be a long discussion is that selling security is very hard, and in the SME environment, nearly impossible. The level of security provided by TLS at the SMTP level is considered adequate by most organizations, the difficulty and expense of running PKI precludes most certificate-based systems (SMIME and PGP), and the asymmetrical solutions like Zix work very poorly in a B2B environment. 

I don't know what you've come up with, and am happy to hear if you've had a breakthrough that doesn't fall into one of those technical buckets, but I'm skeptical at the outset. And even if you have a solution, most SMEs are not aware they have a problem (and maybe they don't!), so selling to them, hard in the best circumstances (they buy through the channel, primarily) becomes even harder.

Happy to lear more if I haven't discouraged you enough already.

-ben-